Creative Lead, Copy

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🕒 Outubro 5

🌐 Estados Unidos, Canadá, +2 outros países – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇨🇦 Canadá – Remoto 🇲🇽 México – Remoto 🇬🇧 Reino Unido – Remoto (RU)

🏄 California, Florida, +3 estados a mais – Remoto

🏄 California – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote

💵 $120.000 - $130.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎨 Estrategista Criativo

👻 Score fantasma 21%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Directive

SiteLinkedInTodas as Vagas

11 - 50 funcionários

💼 Consultoria

📦 Logística

📣 Marketing

Consulting • Logistics • Marketing

A Directive é a melhor empresa de web design e TI de Oneonta, NY, especializada em implementação e gerenciamento de tecnologia para empresas. Eles oferecem uma ampla gama de serviços, incluindo TI gerenciada, terceirização de TI, cibersegurança, hospedagem em nuvem, desenvolvimento web e serviços de TI para organizações sem fins lucrativos. Com foco em monitoramento proativo de TI, treinamento em cibersegurança e hospedagem gerenciada na nuvem, a Directive se dedica a manter os sistemas funcionando enquanto maximiza a produtividade para pequenas e médias organizações. Seus serviços também incluem reparo de computadores, design de sites e conformidade com leis como o NY SHIELD Act, proporcionando suporte abrangente para as necessidades tecnológicas das empresas.

Descrição

• Translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction • Provide senior-level creative judgment for fast-moving, digital-first work tied to business outcomes • Help shape creative requests, identify stronger creative angles, and translate strategic inputs into clear, compelling, differentiated assets • Represent creative in strategic new-business and portfolio-sales opportunities • Build speculative and portfolio creative • Support campaign-style case studies that drive account growth and new revenue • Own the idea, message, and creative direction before production begins • Create the foundation for Directive’s strategic creative approach • Turn briefs into territories, concepts, hooks, headlines, CTAs, landing-page narrative direction, and message sequencing • Partner with designers by providing strong concepts and copy direction • Audit creative requests, briefs, workflows, pitch materials, and performance creative examples • Develop campaign creative brief templates tied to Moments that Matter / Stratos • Identify priority use cases for the new campaign model • Run briefs through insight, hypothesis, concept, copy direction, production handoff, launch, and learning • Develop creative territories, messaging angles, campaign copy, and testing recommendations • Support new-business, strategic account, and portfolio-sales opportunities with speculative or campaign-style creative • Establish a creative review rhythm focused on concept quality, message clarity, testability, and business relevance • Define a message/proof library and taxonomy for compounding campaign learnings • Establish a repeatable creative testing rhythm: hypothesis → variant → data → decision

🎯 Requisitos

• 4–6 years of professional creative experience, with a meaningful portion in an agency, professional services, or B2B marketing environment • Portfolio showing range across brand work and performance creative, including a visual system built and an ad campaign that drove measurable results • Experience developing campaigns from concept through execution • Ability to maintain and evolve brand standards across multiple channels • Understanding of creative strategy and storytelling • Ability to translate ICP, positioning, personas, JTBD insights, proof points, objections, and funnel-stage context into creative hypotheses and campaign concepts • Executive presence and confidence presenting creative strategy in new-business, portfolio-sales, client-facing, or leadership settings • Strong understanding of performance creative, testing methodology, message iteration, pipeline influence, and revenue-oriented creative measurement • Ability to partner with production designers, paid media strategists, Account Directors, Growth, and Sales • Comfort operating in ambiguity and shaping incomplete briefs • Knowledge of digital marketing and social media • Knowledge of UX/UI design • Knowledge of content strategy • Familiarity with Adobe Creative Cloud • Familiarity with AI-assisted creative tools and emerging technologies • Familiarity with A/B testing and CRO tools such as Optimizely, Unbounce, Crazy Egg, or equivalent • Heavy reliance on and comfort with generative AI • Current, permanent work authorization in the country of employment • Reliable setup, high-speed internet, and professional working environment capable of running Adobe Creative Suite and video production software • Ability to remain stationary for extended periods and operate design and video software on Mac or PC • Ability to consistently observe and interpret written and verbal communication

🏖️ Benefícios

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family • 100% employer-paid plan for you and 50% employer contribution for dependents • Access to certified therapists through Spring Health • Headspace membership • Physical therapy through Omada • Fertility support through Carrott • Aaptiv virtual workouts • Complimentary One Medical membership for primary and virtual care • Unlimited PTO with a 2-week minimum • Paid company holidays • Birthday off • End of Year Recharge, closed December 24–January 1 • Paid parental leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure • Remote-first, 100% virtual work from home • Global team collaboration and established operations in Canada, Mexico, and the UK