Senior Creative Lead – Growth

🕒 Ontem

🤠 Texas – Remoto

🤠 Texas – Remote

💵 $115.000 - $145.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎨 Estrategista Criativo

👻 Score fantasma 6%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Rare Candy

SiteLinkedInTodas as Vagas

2 - 10 funcionários

🛍️ Comércio Eletrônico

🏪 Marketplace

🎮 Jogos

💰 Seed Round - Rare Candy em 2024-09

eCommerce • Marketplace • Gaming

Rare Candy é um varejista online e marketplace especializado em jogos de cartas colecionáveis e produtos relacionados. A empresa opera uma plataforma de e-commerce que oferece cartas verificadas, caixas de boosters, pacotes vintage e japoneses classificados, lançamentos exclusivos, funcionalidades de leilão e recursos comunitários para colecionadores. Seu catálogo e comunidade são focados em jogos como Pokémon, Magic: The Gathering, Yu-Gi-Oh! , Lorcana e Gundam TCG, posicionando a Rare Candy como um centro para compra, venda e conexão entre colecionadores.

Descrição

• Own creative strategy across organic social, paid acquisition, UGC, creators, and launches • Develop concepts and write briefs for Instapacks, drops, partnerships, and seasonal moments • Write hooks, scripts, and copy direction for the team and creators • Direct the output and priorities of the social team, freelancers, and production partners • Partner with Leonhart and in-house creators on content and distribution • Review creative before publication and provide improvement notes • Build a repeatable process for producing, reviewing, publishing, and testing creative • Run the paid-social testing roadmap and adapt winning UGC for paid • Turn collector behavior, reviews, customer insights, and cultural moments into content • Maintain a rolling content and launch calendar and extend launches beyond week one • Use performance data to determine which concepts, hooks, formats, and creators to scale • Send a weekly creative performance recap • Set and protect Rare Candy’s voice and visual approach • Work with the Director of Growth and CEO on brand positioning and messaging • Audit six months of organic and paid content, establish a weekly creative rhythm, and create initial briefs • Build a dependable weekly creative pipeline, structured paid-creative testing program, creator/UGC system, launch concept backlog, and weekly performance report • Develop Rare Candy’s recognizable brand voice and look and lead creative across Growth over time

🎯 Requisitos

• 7+ years in creative strategy, social, content, or brand marketing • Experience ideally at a consumer, marketplace, gaming, collectibles, sports, or culture-driven brand • Experience directing creative that performed, with ability to explain changes and results • Ability to write sharp creative briefs • Fluency in TikTok, Reels, Shorts, YouTube, creator content, and paid-social formats • Experience briefing and managing creators • Experience changing creative based on performance data • Strong writing and editing skills for copy, hooks, and scripts • Strong communication and project management skills • Ability to manage timelines and expectations across creators, freelancers, and internal teams • Knowledge of Pokémon and the TCG world, including products, creators, language, and culture • Experience scaling paid-social creative on Meta and TikTok is a bonus • Experience with drops, livestreams, or launch-driven brands is a bonus • Experience growing a small creative team is a bonus • Location: Dallas preferred, or Remote-US with Central/Eastern overlap

🏖️ Benefícios

• Meaningful equity • Health coverage • Dental coverage • Vision coverage • 401(k) • Wellness stipend • Monthly dogfooding budget to spend on cards • Paid creative exercise compensation of $300