Director, Digital Strategy

🕒 Julho 29

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Builders

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2021

🤝 Sem Fins Lucrativos

📚 Educação

📱 Mídia

Non-profit • Education • Media

A Builders é um movimento sem fins lucrativos e apartidário que trabalha para reduzir a polarização política, equipando os cidadãos com inspiração, recursos educacionais, conteúdo de mídia e programas de convenção que promovem o diálogo construtivo e a resolução colaborativa de problemas. Conduz iniciativas como o Builders Crash Course para estudantes, o Builders BBQ Challenge, o Builders Toolkit, Citizen Solutions, e um braço de mídia que produz conteúdo (vídeos, editoriais, podcasts e "Power Rankings") para estimular conflitos construtivos e promover civilidade. A Builders mobiliza uma rede online e centenas de parceiros do movimento nos setores de negócios, mídia, religião, esportes, academia e serviço público para construir soluções em comum acordo.

Descrição

• Own Builders’ social media strategy across all platforms - setting the vision, standards, and playbooks that guide how the team shows up, engages, and grows across every channel. Develop platform-specific strategies that reflect how audiences actually behave on each channel. • Lead and develop the social media team, fostering a culture of creativity, experimentation, and accountability to both quality and performance. • Prioritize community quality over vanity metrics, developing strategies that build a highly engaged, loyal audience rather than chasing follower counts, and setting the organizational standard for what meaningful engagement looks like. • Develop and execute a creator strategy that spans ideological diversity - finding credible voices on both the left and right who can authentically carry cross-partisan, solutions-oriented stories. • Lead YouTube strategy as a significant growth opportunity - developing a channel vision, content framework, and growth plan that builds Builders’ presence into a meaningful destination for civic storytelling and community engagement. • Stay ahead of platform algorithm changes, emerging formats, and cultural trends - translating shifts in the landscape into concrete recommendations the team can act on quickly. • Lead paid media strategy across social, search, and programmatic channels - owning the approach to audience targeting, creative testing, and spend allocation. • Partner with the CMO on budget planning and media mix decisions, bringing data-driven recommendations on where investment will drive the greatest growth. • Develop and manage a rigorous creative testing framework - ensuring every campaign generates learnings that compound over time. • Oversee paid media execution in partnership with external agencies or in-house teams, holding partners accountable to performance standards and strategic alignment. • Continuously optimize campaigns based on performance data, adjusting targeting, creative, and spend in real time - ensuring campaign learnings compound over time. • Serve as the organization’s strategic lead on campaign insights - owning the frameworks, dashboards, and reporting cadences that give the CMO and senior leadership a clear, integrated view of how strategy is being realized through execution across all channels, not just digital. • Define and track social & media KPIs across awareness, engagement, conversion, and audience growth - connecting the dots between what was planned, what was executed, and what actually moved the needle. • Translate performance data into clear, actionable recommendations that inform future strategy - identifying what’s working, what isn’t, and where the organization should double down or course correct. • Own social listening as a strategic function by using qualitative signals, audience sentiment, and conversation trends to inform content strategy, identify emerging opportunities, and understand how Builders’ message is landing in the real world. • Champion smart, strategic use of AI and emerging technology tools across digital workflows - from content optimization and audience targeting to reporting automation and trend detection. • Evaluate and recommend tools that increase the team’s speed, precision, and impact - with a focus on tools that enhance strategy rather than replace it. • Stay informed on the evolving AI and martech landscape, bringing forward-looking recommendations to the CMO on where technology can give Builders a meaningful edge. • Serve as the digital strategy thought partner to the CMO, Creative Director, and Editorial Director - bringing data and platform expertise into every major content, campaign, and communications decision. • Partner with the Editorial Director, Creative Director, GTM lead, Civic Impact team, and Daniel Lubetzy’s social team to ensure social strategy and content are tightly integrated - the right message reaching the right audience in the right format on the right channel. • Manage external vendors, analytics partners, and paid media agencies - setting clear expectations, holding partners accountable, and ensuring strategic alignment.

🎯 Requisitos

• 7-10 years of experience in digital strategy, growth marketing, or paid media - with a portfolio that demonstrates both strategic leadership and hands-on execution. • Deep, current fluency across major social and digital platforms - you understand how they work algorithmically, culturally, and commercially, and you stay ahead of how they’re changing. • Proven track record of driving measurable audience growth and engagement through integrated organic and paid digital strategies. • Strong analytical skills and comfort with data - you can build a performance framework, interpret the results, and translate them into strategy without needing a data team to do it for you. • Experience leading paid media campaigns across social, search, and programmatic channels, including budget ownership and agency management. • Exceptional strategic communication skills - you can synthesize complex data and platform dynamics into clear and compelling recommendations for senior leadership. • A genuine pulse on culture: you consume media voraciously, you notice what’s breaking through and why, and you bring that instinct into your strategic thinking. • Experience working in a fast-moving, mission-driven, or startup-like environment where you’ve had to build systems while simultaneously executing against them. • Collaborative and entrepreneurial by nature - you thrive in cross-functional environments and know how to bring editorial, creative, and marketing teams along with you. • Genuine enthusiasm for the Builders mission and the ability to apply your craft in service of a cross-partisan, solutions-oriented civic movement.

🏖️ Benefícios

• Competitive annual compensation [$135,000 - $150,000] • Excellent health, dental & vision insurance with company coverage options of 100% • 25 days Paid Time Off (20 personal, 5 sick) • 401K with company match • Flexible, remote work environment • Charitable gift matching program • The opportunity to make a real impact through your day-to-day work