Director, Retention

Vaga não está no LinkedIn

🕒 Maio 25

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $150.000 - $185.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

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Bloom

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2018

👥 RH Tech

📚 Educação

🤝 B2B

HR Tech • Education • B2B

A Bloom é uma empresa de consultoria completa de RH e DEI que se concentra em ajudar as empresas a criar melhores experiências de trabalho. Desde 2017, a Bloom tem fornecido serviços de RH fracionados, treinamento em diversidade, equidade e inclusão, e soluções de recrutamento personalizadas para atender às necessidades de seus clientes. Com a missão de construir equipes inclusivas e eficazes, a Bloom visa transformar culturas no local de trabalho e melhorar as experiências dos funcionários por meio de políticas estratégicas de RH e suporte dedicado.

Descrição

• Poppy & Peonies is looking for a strategic, customer-obsessed Director of Retention to own and evolve the full customer lifecycle across email, SMS, loyalty, and retention marketing. • This is a high-impact leadership role where you’ll shape how we build long-term relationships with our community, increase customer lifetime value, and create thoughtful brand touchpoints that keep customers coming back. • You’ll lead retention strategy across CRM channels while partnering closely with creative, ecommerce, and CX teams to deliver seamless customer experiences that feel deeply aligned with the Poppy & Peonies brand. • Own and evolve the retention marketing strategy across email, SMS, loyalty, referral, and post-purchase touchpoints. • Build and optimize customer lifecycle journeys from acquisition through repeat purchase, win-back, and VIP retention. • Develop segmentation strategies based on customer behavior, purchase patterns, engagement, and lifecycle stage. • Lead campaign planning and CRM calendar execution around launches, seasonal moments, and customer engagement initiatives. • Partner with creative teams to ensure all customer communications feel elevated, intentional, and aligned with the brand voice. • Drive strategies that increase repeat purchase rate, customer lifetime value, and long-term customer engagement.

🎯 Requisitos

• Proven experience leading retention, CRM, or lifecycle marketing within a direct-to-consumer, retail, fashion, or lifestyle brand • Deep expertise in email and SMS marketing strategy, automation, segmentation, and lifecycle management • Hands-on experience with platforms such as Klaviyo, Attentive, Postscript, or similar CRM tools • Strong understanding of customer psychology and retention marketing best practices • Track record of improving retention, repeat purchase rate, and customer lifetime value • Strong analytical mindset with the ability to translate customer data into actionable insights • Experience managing agencies, freelancers, or external partners • Highly organized and comfortable balancing strategy with execution in a fast-moving environment • A builder mentality with excitement for ownership, experimentation, and scaling thoughtfully • Clear communicator who collaborates effectively across creative, ecommerce, CX, and leadership teams • Genuine interest in fashion, lifestyle, and community-driven brands

🏖️ Benefícios

• Annual Salary ranges from $150,000- $185,000 • Performance bonus • 3 weeks of paid vacation per year • Health benefits coverage • $250 annual period & menstrual budget • $1,000 annual allowance towards Poppy & Peonies product • $400 home office setup allowance