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Growth Copywriter

🕒 6 dias atrás

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📝 Redator Publicitário

🗣️🇺🇸🇬🇧 Inglês obrigatório

De onde vem esta vaga

Publicada na página de carreiras da Winona, não em um site de vagas

Vista pela primeira vez pelo Remote Rocketship 6 dias atrás

Ainda aberta no site da Winona. Verificada 1 hora atrás.

Logo of Winona

Winona

11 - 50 funcionários

🏥 Saúde

🛍️ Comércio Eletrônico

☁️ SaaS

Healthcare • eCommerce • SaaS

A Winona é uma plataforma online que, no momento, parece estar enfrentando dificuldades técnicas. A plataforma convida os usuários a utilizar uma caixa de busca para encontrar o que procuram, o que sugere que atua como um recurso ou serviço de informação online. Com um link para a página inicial disponível, fica implícito que se trata de um serviço web voltado a ajudar os usuários a localizar informações ou serviços específicos.

Descrição

• Own performance and optimization of Winona’s end-to-end messaging ecosystem • Design and execute rapid copy experiments across paid acquisition, intake flows, and lifecycle retention loops • Write copy hypotheses, design A/B tests with growth and analytics teams, analyze performance data, and create a scalable messaging playbook • Write, test, and optimize automated onboarding, activation, adherence, churn-save, and win-back sequences across email, SMS, and push notifications • Own persuasive strategy and microcopy for landing pages, interactive quiz/intake flows, checkouts, and dynamic pricing or offer messaging • Generate concepts, hooks, and static/video copy variants for Meta, Google, and YouTube • Mine product reviews, customer support tickets, intake data, and exit surveys for customer insights and high-converting language • Leverage and train internal AI copywriting tools to scale production, maintain brand consistency, and build automated variant pipelines • Collaborate with growth, analytics, and other cross-functional teams

🎯 Requisitos

• 5+ years of dedicated copywriting experience specializing in direct-response, conversion copywriting, or growth marketing • DTC Telehealth, Wellness, or HealthTech experience is highly preferred • Portfolio backed by data and results, including tested copy variants, structural or psychological changes, and quantifiable lift in CTR, quiz completion, or conversion rates • Significant experience building and optimizing automated email and SMS flows, including onboarding, retention, and win-backs • Strong foundation in A/B testing mechanics, including copy hypotheses, sample size requirements, and statistical significance • Ability to write about sensitive personal health topics with empathy while adhering to healthcare compliance rules and ad-network medical restrictions • Experience leveraging and training AI copywriting tools • Ability to work remotely in the US or Canada

🏖️ Benefícios

• Remote-first, work wherever you choose • Unlimited paid time off • Paid non-working holidays per country of residence • Medical/ Dental/ Vision insurance (US-W2) • Referral bonuses • Financial support for online courses • Fun and casual work environment • Employee engagement activities and virtual gatherings • Diverse, global team

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Desenvolvido por Lior Neu-ner. Adoraria receber seu feedback — entre em contato por DM ou pelo e-mail support@remoterocketship.com
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