Category Development Manager

🕒 Maio 30

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Califia Farms

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2010

👥 B2C

🛍️ Comércio Eletrônico

🧘 Bem-estar

B2C • eCommerce • Wellness

A Califia Farms é uma empresa especializada na criação de uma variedade de produtos alimentícios e bebidas à base de plantas, incluindo leites vegetais, cremes, cafés e chás. Eles se concentram em oferecer deliciosas alternativas sem lactose, feitas com ingredientes simples e integrais como amêndoas e aveia, garantindo um sabor cremoso sem aditivos desnecessários. A marca enfatiza versatilidade e sustentabilidade, oferecendo produtos que atraem tanto cozinheiros caseiros quanto amantes de café, promovendo um estilo de vida mais saudável através de suas ofertas à base de plantas.

Descrição

• Utilize syndicated data, account-specific data, consumer and shopper insights to create direction within our categories for the sales team • Conduct necessary consumer and shopper research, including business issue identification and key questions • Address complex business problems leveraging multiple data sources and tools • Provide ongoing trend analysis (business performance and drivers) to seize value-creating opportunities as well as take corrective action as necessary • Create and deliver customer specific presentations with relevant consumer insights, competitive insights and recommendations in preparation for top to tops, quarterly business reviews and category reviews with assigned customers • Provide input into customer planning cycle based on knowledge of category and shopper trends, competitive issues, etc. • Deliver analysis on new item introductions and performance analysis • Develop analysis to highlight merchandising effectiveness, which includes display and promotion effectiveness • Maintain regular internal and retailer specific scorecards and trackers • Interact and collaborate with senior sales and marketing management peers

🎯 Requisitos

• Bachelor's degree required • Minimum of 3-5 years in a Category Management/Analyst role • Minimum of 5 years in CPG industry • 3+ Years Spins/Nielsen/Circana data as well as Consumer/Shopper Panel data experience is required; Shopper Loyalty card experience; Stratum (84.51), Retail Link, Partners Online etc. preferred • Proven analytical skills and ability to successfully integrate different streams of information into sound propositions • Understand tools and techniques to merchandise and market at retail • Additional analytical experience and competencies (i.e., Tableau, Microsoft Access, Power BI, ProSpace, SQL, VBA, Alteryx) • Capable of building strong networks and working relationships by effectively influencing people that are cross-functional • Excellent verbal, written communication and presentation skills • Ability to work in an entrepreneurial, fast-paced and dynamic environment • Highly organized with the ability to manage multiple projects against deadlines

🏖️ Benefícios

• Eligible to enroll in Califia’s employee benefits program • Eligible to participate in the company’s bonus program which may be subject to change