Senior Digital Marketing Analyst

🕒 Dezembro 19, 2025

⚜️ Louisiana, North Carolina, +3 estados a mais – Remoto

⚜️ Louisiana – Remote 🌲 North Carolina – Remote 🦀 Maryland – Remote 🔔 Pennsylvania – Remote ☕ Washington – Remote

💵 $57.700 - $107.800 / ano

⏰ Tempo Integral

🟠 Sênior

🌐 Marketing Digital

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Highmark Health

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1852

⚕️ Seguro de Saúde

🤝 Sem Fins Lucrativos

🌍 Impacto Social

💰 $5.000.000 Grant em 2021-05

Healthcare Insurance • Non-profit • Social Impact

A Highmark Health é uma empresa de saúde comprometida em reinventar o sistema de saúde e melhorar seus serviços para todos. A organização oferece uma ampla gama de oportunidades de carreira em diversas áreas, como atendimento clínico, tecnologia, finanças e marketing. A Highmark Health valoriza diversidade, equidade e inclusão em sua força de trabalho, criando um ambiente de apoio para colaboradores de todas as origens. A empresa é reconhecida por seu compromisso com a inclusão de pessoas com deficiência, com a diversidade e com políticas favoráveis a militares. Como licenciada independente da Blue Cross Blue Shield Association, a Highmark Health busca criar experiências de saúde extraordinárias para seus clientes e colaboradores.

Descrição

• Develops, evolves, and then communicates various digital strategy, including but not limited to web, social, and/or mobile strategy. • Defines engaging, retail-oriented solutions, best practices, and opportunities to meet business objectives and the broader customer experience. • Works closely with customers, stakeholders, and technology partners to understand business goals, multi-channel marketing strategies, brand strategies, content strategies, product strategies, and technology solutions in order to create best-fit digital marketing programs and solutions, serving as a trusted advisor to internal customers. • Keeps management informed of project activity, interdependencies, challenges and opportunities and educates stakeholders by socializing new, interdependent, or evolving digital capabilities and opportunities. • Manages and distills research, analytics, competitive activities, and emerging trends to support digital strategy. • Makes tactical decisions, and socializes opportunities with stakeholders. • Monitors competitive landscape as well as other related verticals such as retail or financial, creating insights for future development; sets, meets, and re-evaluates key performance indicators for all projects and BAU digital capabilities. • Ensures consistent messaging within digital channel by working with content providers, content strategists, and cross-channel marketing and business partners to ensure consistency throughout customer experience. • Other duties as assigned or requested.

🎯 Requisitos

• High School Diploma or GED • 5-10 years of relevant, progressive experience in the area of specialization • 5–10 years in marketing analytics, digital analytics, or customer analytics • Experience in healthcare , payer/provider environment, or other regulated industries (preferred) • Proven track record analyzing complex customer and campaign datasets from CRM, CDP, web/app analytics, and marketing automation platforms. • Experience with Adobe Web SDK or Tealium/ Freshpaint event instrumentation. • Background in behavioral science, marketing science, or healthcare consumer experience. • Exposure to machine learning operations ( MLOps ) or automated model scoring. • Familiarity with call center analytics, provider engagement data, or member experience metrics (CAHPS, HEDIS, STARS).

🏖️ Benefícios

• Health insurance • 401(k) matching • Paid time off • Flexible work arrangements