Media Buyer – Native Ads

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🕒 Maio 18

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Catch Creation

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2018

🛍️ Comércio Eletrônico

🛒 Varejo

👥 B2C

eCommerce • Retail • B2C

A Catch Creation é uma incubadora de e-commerce completa que se especializa em publicidade de resposta direta e experiência completa do cliente. A empresa cuida do desenvolvimento de produtos, marketing e aquisição de clientes orientada por anúncios, operações e atendimento de pedidos para marcas voltadas ao consumidor, apoiando todo o ciclo de vida desde o conceito até o envio.

Descrição

• Launch and scale Taboola and Outbrain from zero to a ~$25K/day profitable spend target • Structure campaigns, ad sets, and creative tests across both platforms, including headline and thumbnail rotation supplied by the creative team • Manage site and publisher-level performance: blocklisting, allowlisting, bid modifiers, and dayparting at the sub-ID level • Determine test winners and losers using a structured framework — full-funnel signals (advertorial engagement, click-through to offer, post-click conversion), not just CTR and platform CPA • Set up and maintain tracking in Voluum, with attribution reconciled against Northbeam • Brief the creative team on new angles, hooks, and thumbnails based on performance data • Navigate Taboola and Outbrain compliance reviews — knowing what claims and creative styles pass and partnering with the team to adjust when needed • Own daily, weekly, and monthly reporting on channel health, scale trajectory, and learnings

🎯 Requisitos

• 3+ years buying specifically on Taboola and Outbrain, with verifiable experience scaling individual accounts past $10K/day • Direct-response background — e-commerce preferred; strong nutra or lead-gen operators who understand front-end economics and have transitioned into e-com will be considered • Fluent in Voluum or equivalent click tracker (RedTrack, BeMob) at the sub-ID level • Comfortable in Northbeam or a comparable MTA platform; clear understanding of the difference between platform-reported and attributed performance • Strong instincts for advertorial funnels: what makes one work, what kills CTR from ad to page, what kills conversion from page to offer • Disciplined testing methodology — you can articulate how you isolate variables, when you call a test, and what your kill criteria are • Comfortable owning a channel build from scratch — this is a zero-to-one role