Senior Demand Generation Specialist

🕒 Junho 3

🌪️ Kansas, Missouri – Remoto

🌪️ Kansas – Remote 🏰 Missouri – Remote

💵 $58.773 - $74.936 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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CBIZ

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1996

🤝 B2B

💸 Finanças

🏢 Corporativo

B2B • Finance • Enterprise

A CBIZ é uma empresa nacional de serviços profissionais voltada para o mercado intermediário que oferece soluções de contabilidade, impostos, consultoria, benefícios, seguros e tecnologia para empresas e organizações. A empresa combina relacionamentos locais com recursos nacionais para entregar serviços incluindo auditoria e atestação (por meio de sua entidade contábil licenciada), planejamento e conformidade tributária, riscos e consultoria, administração de RH e benefícios, soluções de seguros, assessoria em investimentos e transações, e serviços de tecnologia e cibersegurança. A CBIZ se concentra em orientações específicas por indústria e insights orientados por dados para ajudar os clientes a crescer, gerenciar riscos e melhorar operações.

Descrição

• The Marketing Center of Excellence (COE) – Online Demand Generation Senior Specialist supports CBIZ’s National Marketing team by developing and executing integrated, data-driven campaigns that build awareness, engage target audiences, and generate revenue opportunities. • Reporting to the Director of Online Demand Generation, this role partners with Content, Creative, Digital, National Marketing, and COE Project Management to plan and execute campaign strategy in Asana, optimize buyer engagement, and measure performance across the customer journey. • Top of Funnel Marketing (25%) Inbound Lead Generation - Build, execute and leverage web forms, landing pages, email, and other strategies focused on capturing net-new leads to nurture through to sales-ready state. • Outbound Lead Generation - Ideate, build, coordinate, leverage and execute multi-touch account-based marketing, email, paid advertising, and social selling campaigns focused on engaging existing leads to convert them to opportunities for Sales Team. • Account-Based Marketing - Creation of hyper-targeted, account-based marketing campaigns designed to drive revenue, recognition, and relationship within identified priority accounts. • Middle of Funnel Marketing (25%) Sales & Marketing Operations - Serve as connector between sales and marketing teams ensuring leads are handed off to Sales Team... • Customer Journey - Build, own, and continuously monitor key customer journeys, based on lead source. • Identify ongoing areas of improvement within each customer journey, from awareness to conversion to advocacy.

🎯 Requisitos

• 3 years of experience as a subject matter expert • Must maintain current required licenses and certifications relevant to field of expertise • Demonstrated ability to communicate verbally and in writing throughout all levels of organization, both internally and externally • Effective customer service skills • Proficient use of applicable technology • Ability to work in team environment as well as independently • Ability to analyze and prioritize multiple responsibilities