Regional Marketing Manager

🕒 Agosto 17

🏖️ New Jersey, New York – Remoto

🏖️ New Jersey – Remote 🗽 New York – Remote

💵 $80.000 - $95.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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CELSIUS

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

🍽️ Alimentos e Bebidas

🏥 Saúde

📣 Marketing

💰 $550.000.000 Post-IPO Equity em 2022-07

Food & Beverage • Healthcare • Marketing

A CELSIUS é uma empresa global de bebidas que produz o energético premium CELSIUS, oferecendo uma alternativa mais saudável e sem açúcar aos energéticos tradicionais. A empresa promove estilos de vida ativos e fitness por meio de sua diversificada linha de produtos, incluindo vários sabores e formatos projetados para inspirar as pessoas a atingirem seus objetivos de fitness e manterem sua saúde. A CELSIUS busca capacitar os consumidores a "VIVER FIT", encapsulando uma mentalidade de aprimorar o desempenho físico diário como parte de um estilo de vida equilibrado.

Descrição

• Develop and execute regional marketing plans across CELSIUS®, ALANI NU®, and ROCKSTAR® aligned with national priorities and local sales objectives • Identify market opportunities, cultural moments, and activation strategies supporting regional growth • Build quarterly activation calendars to increase consumer trial, retail conversion, and food service penetration • Optimize market investments and activation mix for reach, engagement, and efficiency • Partner with sales teams and distributors on retail priorities, account opportunities, and distribution objectives • Support food service growth through sampling programs, partnerships, and targeted activations • Provide marketing support for key account initiatives and market-specific opportunities • Manage regional marketing budgets, forecasting, spend, invoices, compliance, reporting, and ROI • Track activation effectiveness and optimize investments based on performance • Support product forecasting, inventory planning, and regional resource allocation • Lead regional activations, sponsorships, sampling programs, and experiential initiatives • Manage and develop assigned employees • Coordinate with agencies, vendors, and field resources for consistent execution • Oversee regional logistics, inventory, warehouse operations, and activation assets • Monitor and report regional performance metrics, consumer reach, sampling, engagement, productivity, activation mix, and retail conversion • Use market insights and reporting tools to identify optimization opportunities and share recaps and recommendations • Collaborate with Marketing, Sales, Operations, distributors, community organizations, retail partners, food service operators, and agencies • Support national initiatives and regional priorities with market insights and consumer feedback

🎯 Requisitos

• 3–5 years of experience in field marketing, experiential marketing, regional marketing, or related roles in CPG, beverage, food service, or related industries • Experience developing and executing integrated marketing programs • Experience partnering with sales organizations and distributor networks • Willingness to travel up to 30% domestically throughout the Northeast Region • Proven ability to manage multiple projects and drive measurable business outcomes • Strong strategic planning, project management, organizational, analytical, and problem-solving skills • Excellent communication and relationship-building abilities • Ability to connect field marketing activity to business performance and manage multiple priorities • Self-motivated with strong attention to detail and accountability • Valid U.S. Driver’s License required • Must pass an MVR (Motor Vehicle Record) screening • Ability to lift up to 25 pounds and stand for extended periods during activations and events

🏖️ Benefícios

• Comprehensive Medical, Dental & Vision benefits • Long- and short-term disability • Life insurance • 10 Vacation days per year, subject to accrual policy • 11 Company paid holidays • 401(k) with Company match • Identity theft and legal services • May be eligible for bonuses • May be eligible for Restricted Stock Units