Digital Marketing Producer

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CIEE Council on International Educational Exchange

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

📚 Educação

🤝 Sem Fins Lucrativos

Education • Non-profit

O CIEE - Council on International Educational Exchange - é uma organização sem fins lucrativos (fundada em 1947) que organiza e facilita programas de intercâmbio educacional e cultural internacional. Oferece programas de estudo no exterior para estudantes universitários e do ensino médio, colocações de estágio e ano sabático, certificação em TEFL e ensino no exterior, intercâmbios profissionais e de pesquisa, programas Work & Travel e BridgeUSA, além de parcerias com famílias anfitriãs e empregadores. O CIEE também administra bolsas de estudo e serviços de apoio no local/segurança para ajudar os participantes a viajar e estudar internacionalmente, promovendo o entendimento intercultural e a cidadania global.

Descrição

• Collaborate with the director and business stakeholders in the development of paid digital marketing strategies that align with and support the core business goals of individual business lines. • Drive program participant growth by developing and producing strategic paid search, display, and paid social media advertising, marketing automation, and lead generation campaigns. • Regularly monitor and optimize paid digital advertising campaigns, marketing funnel, and lead generation performance. • Provide reporting and analysis to stakeholders to drive paid digital marketing strategy, with a strong focus on lead, application, and participant growth. • Support day-to-day relationships with third-party digital marketing vendors and agencies. • Collaborate with the marketing automation manager in creating and optimizing lead scoring models. • Collaborate with the web team, and business stakeholders to develop and integrate content marketing strategies that leverage new and existing assets includes blogs, social media, web, and other user-generated content.

🎯 Requisitos

• A bachelor's degree or international equivalent is required, preferably in a marketing, communications, or related field. • A minimum of 2 to 4 years of experience in digital marketing, ppc, or a related field. • International travel and/or study abroad experience preferred, but not required. • Experience producing marketing campaigns in Google Adwords, Bing Ads, Meta Ads Manager, TikTok, Marketo (or other marketing automation tool), Instagram, Snapchat, YouTube and Twitter is required. • Experience working in Salesforce, DOMO, and Power BI is preferred but not required. • Understanding of Google Analytics, SEO/SEM experience helpful. • Experience working with Adobe Creative Cloud applications is preferred. • Strong proficiency in MS Office Word, Excel, and PowerPoint is required. • Excellent organizational, communication, and interpersonal skills. • Ability to set priorities, multitask, and pay strong attention to detail. • Professional, creative, flexible, collaborative, and high-energy. • Ability to embrace CIEE’s Core Values (Excellence, Integrity, Respect, Inclusion, and Problem Solving) and culture.

🏖️ Benefícios

• Paid time off • Parental leave • Gym Reimbursement Program • Employee Assistance Program • Short-term & Long-term Disability • 6 floating Fridays (based on our eligibility rules) • CIEE Study Abroad and TEFL Program discounts • 403(b) Retirement Plan with employer contribution • Insurance Coverage (life, travel, medical, dental, and vision) • Flexible Spending Accounts/Health Savings Accounts (medical and dependent) • Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness)