Retail Digital Marketing Manager

🕒 Abril 11

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Skylight

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2015

🔧 Hardware

👥 B2C

🛒 Varejo

💰 Venture Round em 2020-09

Hardware • B2C • Retail

A Skylight é uma empresa que oferece porta-retratos digitais e calendários digitais projetados para aproximar as famílias e simplificar a organização da casa. Seus produtos incluem o Skylight Frame, que permite compartilhar fotos e vídeos com pessoas queridas por meio de uma tela touchscreen antirreflexo, e o Skylight Calendar, que exibe as agendas de todos em um único dispositivo interativo. Esses produtos são fáceis de configurar, não exigem assinatura e têm como objetivo manter os usuários conectados e organizados. Os porta-retratos e calendários Skylight são considerados excelentes presentes, especialmente para manter vivas as memórias da família e facilitar a comunicação entre vários familiares.

Descrição

• Own Skylight’s digital presence across retailer websites including Walmart, Target, and Costco —ensuring best-in-class product detail pages (PDPs), brand stores, and on-site content. • Lead retailer-specific digital merchandising strategy, including SEO optimization, keyword strategy, content testing, and conversion rate optimization • Manage and optimize retail media investments across platforms such as Walmart Connect, Target Roundel, and Best Buy Ads to drive traffic and sales • Partner with Sales to align on key business priorities, promotional calendars, and product launches, translating them into high-performing digital campaigns • Develop and execute retailer-specific activation plans, including seasonal campaigns, product launches, and promotional events. • Collaborate with Creative to develop and adapt digital assets tailored to each retailer’s platform and audience, as well as leveraging best in class content, campaigns and key learnings. • Monitor performance across retailer platforms, including traffic, conversion, share of search, and content effectiveness—turning insights into actionable optimizations • Build and maintain a testing roadmap across PDP content, A+ content, media tactics, and promotional strategies to continuously improve performance • Partner with Analytics and Finance to track ROI, measure incrementality, and inform future investment decisions • Strengthen relationships with retailer media and merchandising teams to unlock new opportunities for visibility and growth. • Develop and manage a retailer media budget for each major retail channel, with inputs from Sales on revenue expectations and Finance around CPA targets. • Create KPIs and measurement tools for evaluating marketing spend and tactics employed in effectiveness of building : 1) Sales, 2) Brand awareness and 3) Competitive landscape positioning. • Develop and execute Retail Influencer and Affiliate programs for Walmart, Target, Costco and Best Buy.

🎯 Requisitos

• 4–6+ years of experience in eCommerce, digital marketing, retail media, or shopper marketing—preferably with hands-on experience managing retailer.com channels • Deep expertise in retail media platforms such as Walmart Connect, Target Roundel, and/or Best Buy Ads. • Highly data-driven, with strong experience analyzing performance metrics like conversion rate, ROAS, share of search, and digital shelf health • Understanding of digital merchandising fundamentals, including PDP optimization, content strategy, ratings & reviews, and search ranking factor. • Experience managing cross-functional initiatives with Sales, Creative, and Analytics teams • Comfortable owning budgets and optimizing spend based on performance and business priorities • Ability to thrive in a fast-paced environment and can balance strategic thinking with hands-on execution • Clear communication skills and ability to translate data into compelling insights and recommendations • Some travel required to retailer meetings and company events

🏖️ Benefícios

• Competitive Salary + Equity Package • 401K matching • Wellness, learning, and home-office budgets • Health, Dental & Vision Medical Plans • Tremendous autonomy to set the direction of your work • Unlimited PTO • Company holidays on the first Friday of every month (Excluding November, December, and January)