Senior Manager, Paid Media

Vaga não está no LinkedIn

🕒 Novembro 1

🐊 Florida – Remoto

🐊 Florida – Remote

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 12%

O que significa: a chance de ninguém estar realmente contratando para esta vaga.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Climate First Bank

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2020

🏦 Bancário

⚡ Energia

Banking • Energy

O Climate First Bank é um banco orientado por missão, segurado pelo FDIC, que foca em impacto climático e comunitário, oferecendo serviços completos de banco pessoal e empresarial. O banco disponibiliza produtos de depósito orientados para impacto (Conta Corrente Impacto, Conta Mercado Monetário Impacto, CDs), empréstimos hipotecários residenciais e de consumo, e um proeminente programa de financiamento solar (empréstimos solares para consumidores e empresas, financiamento de projetos de energia) projetado para financiar melhorias residenciais e de infraestrutura que reduzem emissões. O Climate First também oferece serviços bancários para empresas (empréstimos SBA, factoring/ABL, contas mercado monetário para empresas), financiamento ESOP, um aplicativo móvel e serviços de internet banking, além de ferramentas como Calculadora de Impacto de Depósito e Mercado de Depósito à Vista. A instituição destaca métricas de impacto (ex: mais de 9. 000 famílias apoiadas por meio de seu programa de empréstimos solares, mais de 30. 000 clientes, rodada de financiamento estratégico de $67M) e enfatiza empréstimos e gestão transparentes, alinhados à missão.

Descrição

• Own day-to-day paid media strategy, planning, buying, execution and optimization across paid search and paid social • Translate growth objectives into channel plans, campaign architecture, audience and keyword strategies, budgets, forecasts and tests • Build, traffic, launch and quality-check campaigns across Google Ads, Microsoft Advertising, Meta, LinkedIn and other approved platforms • Own campaign structure, keywords, audiences, targeting, bids, exclusions, naming conventions, UTMs and platform settings • Monitor performance and optimize bids, budgets, keywords, search terms, audiences, placements, creative rotation and landing-page strategy • Build a continuous testing roadmap to improve conversion, acquisition economics and lead and customer quality • Manage daily and monthly pacing, forecast spend and outcomes, identify risks and recommend reallocations • Maintain visibility into committed, actual and projected media investment with Marketing Operations and Finance • Ensure conversion tracking, UTMs, audience logic and reporting are reliable • Analyze funnel performance, CPL, CAC, ROAS, conversion quality and other business outcomes • Translate findings into clear actions for leadership and channel partners • Brief Creative on channel needs and provide evidence-based feedback on messages, formats and assets • Partner with Social, CRM, web, product, sales and business-line teams on campaigns, landing experiences, lead handling and measurement • Follow bank policies, privacy requirements, platform rules, fair-lending considerations and brand-safety standards • Partner with Compliance, Legal, IT and subject-matter experts to ensure targeting, claims, disclosures, data use and campaigns are accurate, approved, secure and responsible

🎯 Requisitos

• 5+ years of progressive paid media experience • Direct ownership of paid search and paid social strategy, buying, execution and optimization • Bachelor’s degree in marketing, advertising, business, analytics or a related field, or equivalent education and experience • Advanced hands-on command of Google Ads and Microsoft Advertising • Expertise in campaign architecture, keyword strategy, match types, search-query analysis, negative keywords, bidding, quality signals, extensions and conversion optimization • Deep experience with Meta Ads Manager • Hands-on experience with LinkedIn and other relevant platforms • Strong audience strategy, prospecting, retargeting, creative-format, platform-learning and lead-generation/conversion-objective knowledge • Quantitative and financial acumen, including budget management, forecasting and acquisition-economics evaluation • Proficiency with platform reporting, GA4, UTMs, conversion tracking, Excel and dashboard tools • Comfort partnering on pixels, tags, CRM data, Salesforce and offline conversion feedback • Structured testing experience with clear hypotheses, success criteria and learning agendas • Banking, fintech, lending or regulated-category experience valued but not required • Ability to learn complex products and work with Compliance and subject-matter experts • Ability to communicate clearly with senior leaders and specialists • Ability to stay informed and compliant with BSA, AML, CIP and OFAC regulatory policies • Ability to perform essential functions including sitting, talking, hearing and occasionally lifting up to 20 lbs. • Authorization to work in the U.S. as confirmed through E-Verify

🏖️ Benefícios

• Annual bonus, incentives and equity may be available • 100% employer-paid medical, dental and vision insurance for employees; employer contribution for dependents • Health Savings Account (HSA) • Free telemedicine access via Teladoc • 401(k) with 6% employer match and no vesting period • Employee stock options • Exclusive employee banking perks • 0% financing for employee solar loans • Employee-only mortgage product with exclusive interest rates and terms • 0% financing for eligible electric vehicles (EVs) • Referral incentives • 2–4 weeks of vacation based on officer level plus additional tenure-based time • 64 hours of paid sick time for all full-time employees • Company-paid life insurance • Short- and long-term disability insurance • Voluntary life, accident and critical illness coverage • Employee Assistance Program (EAP) with free counseling, legal and financial services • Reasonable accommodation considered on a case-by-case basis

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