Lead, Paid Search

🕒 Junho 25

🗽 New York – Remoto

🗽 New York – Remote

💵 $106.000 - $128.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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Code3

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2013

🍽️ Alimentos e Bebidas

📦 Logística

💼 Consultoria

Food & Beverage • Logistics • Consulting

Code3 é uma agência de marketing digital que se especializa em criar conexões, fomentar a criatividade e impulsionar o comércio para promover o crescimento dos negócios. Com expertise em busca paga, mídia social paga, streaming e vídeos online, entre outros, a Code3 oferece soluções abrangentes para aprimorar a estratégia de marca e criativa. Seus serviços incluem produção criativa escalável, desenvolvimento tecnológico e web, e estratégia de influenciadores, fornecendo uma solução completa para marcas impulsionarem o crescimento, especialmente em plataformas como a Amazon. A Code3 foca em indústrias como Alimentos & Bebidas, Varejo & Moda, e Casa & Entretenimento, adaptando suas estratégias a cada setor único. A agência se orgulha de integrar tecnologia e estratégias orientadas por dados para exceder os objetivos dos clientes, tornando-se um parceiro no crescimento e reconhecimento da marca.

Descrição

• Define and own the overarching paid search strategy on your portfolio of accounts and deliver activation excellence across search platforms (Google, Microsoft, Yahoo!) and tactics (Brand, Non-brand, Shopping, PMAX, Demand Gen, Competitor) • Conduct keyword research, writing ad copy, optimizations and establishing bidding strategies to meet and exceed client KPIs • Leverage a solid understanding of feed management including strategy and build within platforms (e.g. Feedonomics, Shopify) in order to guide clients, managed service teams and agency team in driving shopping campaign performance • Provide both proactive and reactive performance insights and optimization recommendations leveraging robust data sets and tools. • Actively identify, test, and scale innovative approaches, automation opportunities, and emerging technologies (including AI applications) within paid search across your accounts to maintain a competitive edge • Be a collaborative partner between your peers in client partnership, creative, growth and activation teams to ensure proper execution of strategy and client stewardship • Be a storyteller: turning complex search strategies into compelling campaign recommendations • Maintain best practices on your accounts in media planning, forecasting, budgeting & setup best practices, developing learning agendas, and performance analysis • Cultivate strategic partnerships with clients, acting as a trusted advisor on search and digital marketing • Provide critical perspective and stay ahead of platform updates, industry trends, and emerging technologies • Overseeing direct reports in strategy development and provide mentorship and training opportunities to assist with career growth and delivering on client expectations • Support new business initiatives and pitches by conducting platform audits, developing strategy slides and being the paid search expert within presentations

🎯 Requisitos

• 5+ years of proven experience in developing paid search media plans, strategic presentations • Experience contributing to new business pitches • Ability to anticipate client requests, team and agency needs and provide proactive solutions • Proficiency in research platforms, paid search platforms and analytics dashboards • Certifications in digital marketing and/or paid search media strategy are a plus ( Google Analytics Certification, Microsoft Advertising Search Certification, Google Ads Search Certification, Google AI Powered Shopping Ads Certification etc.)

🏖️ Benefícios

• Full medical, dental, and vision benefits as well as generous retirement program • Thoughtful parental leave and return program • Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December • Ongoing learning and development opportunities • Commitment to transparent DEIB practices