Senior Manager, Growth Marketing – Outreach

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🕒 Março 23

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CODEPATH LIMITED

SiteLinkedInTodas as Vagas

1 - 10 funcionários

💼 Consultoria

📦 Logística

📣 Marketing

Consulting • Logistics • Marketing

A CODEPATH LIMITED é uma empresa especializada em exportações, importações e soluções de gerenciamento de conteúdo para Sellerdeck, oferecendo uma ampla gama de plugins e serviços de processamento de dados personalizados. Como parceiros de desenvolvimento confiáveis da Sellerdeck desde 2005, proporcionam serviços como reestruturação de catálogos, atualizações de preços e ferramentas de conversão de vendas. A CODEPATH LIMITED aprimora a funcionalidade de e-commerce facilitando transferências de dados entre Sellerdeck e outras plataformas como eBay e Amazon, melhorando o SEO por meio de seu sistema de avaliações e oferecendo serviços de desenvolvimento sob medida e suporte para atender às necessidades únicas dos clientes.

Descrição

• Own digital outreach to faculty, career centers, and academic champions at scale, using HubSpot automation, AI-assisted personalization, and segmented sequences across CodePath’s national contacts • Execute semester outreach cycles end to end: segment contacts by school, department, prior engagement, and course relevance; build and launch sequences; monitor response rates; iterate • Manage email and SMS lifecycle campaigns for the admitted-to-enrolled conversion window; test timing, message, and channel to improve show rates and reduce the 32% drop-off between admission and enrollment • Run re-enrollment outreach through cohort analyses of eligible students and build targeted sequences to bring them back to complete recommended course sequences that optimize job success • Coordinate national virtual info sessions: scheduling, facilitation, follow-up sequences, and conversion tracking • Collaborate with student communications to maintain consistent voice and messaging across all outreach channels • Track campaign performance, open rates, and conversion data; surface optimization opportunities and flag issues to the Director • Grow and maintain the champion network: faculty advocates, student champions, and national student org relationships (ColorStack, NSBE, SHPE, etc.)

🎯 Requisitos

• Outreach and lifecycle execution: 2-4 years running high-volume email or outbound campaigns. You’ve built HubSpot (or equivalent) sequences from scratch. You think about timing, segmentation, and personalization, not just send volume • Systems-oriented: You build workflows that don’t require constant manual intervention. Comfortable with automation, conditional logic, and CRM hygiene. You leave things cleaner than you found them • Data-forward: You obsess over open rates, click rates, and conversion data and use them to iterate. You don’t need a data analyst to interpret your own results (although they are here to support heavy lifting) • AI-forward: You use AI tools in your day-to-day work, for personalization, copy iteration, sequence optimization, or research. You’re curious about what’s possible and not waiting to be told • Clear communicator: You write outreach copy that gets responses. You can adjust tone and message across faculty, students, and institutional partners without losing the thread.

🏖️ Benefícios

• Health & Wellness: Medical, dental, and vision insurance (90% employer-covered for employees and dependents), employer-funded healthcare reimbursement, FSAs, and Employee Assistance Program • Financial Security: 401(k), employer-paid life & disability insurance, and identity theft protection • Work-Life Balance: Generous PTO, paid holidays, 10 weeks of fully paid parental leave, and an annual year-end company closure (Dec 24 – Jan 2) • Professional Growth: $1,000 annual professional development stipend and home office setup support • ​​Student Loan Forgiveness: CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF), helping employees manage student loan debt • Additional Perks: Pet wellness plans, legal services, home/auto insurance discounts, and exclusive marketplace savings