Growth Marketing Manager

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🕒 Março 18

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Curbio

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2017

🏠 Imobiliário

🤝 B2B

🏗️ Construção

Real Estate • B2B • Construction

A Curbio é uma empreiteira residencial especializada em preparar imóveis para venda. Confiada por agentes imobiliários, a Curbio oferece um serviço simplificado que inclui reparos, atualizações e decoração para aumentar o apelo dos imóveis listados. Eles cuidam de tudo, desde pequenos retoques a grandes reformas, garantindo que os imóveis se destaquem no mercado. Com foco em execução rápida e um modelo de preço transparente, a Curbio ajuda agentes e seus clientes a vender imóveis mais rapidamente e a preços mais altos.

Descrição

• Build, execute, and optimize a repeatable lead-generation engine across paid, owned, and earned channels (search, social, email/lifecycle, content, webinars/events, partner programs). • Own messaging and copywriting for ads, landing pages, emails, one-pagers, case studies, and sales enablement; maintaining a consistent brand voice. • Create or direct design for ads, landing pages, and collateral with high standards. • Stand up and manage full-funnel programs. • Partner closely with Sales on MQL/SQL definitions, speed-to-lead, routing, and enablement. • Own marketing operations and analytics: UTMs, dashboards, attribution; report on MQLs, SQLs, pipeline $, CPL, CVR, ROAS, CAC/LTV; turn insights into action. • Run a weekly test-and-learn roadmap: define hypotheses, launch experiments, analyze results, and scale or sunset quickly. • Source and manage external creatives/contractors when needed; maintain a reliable bench of designers to scale production quickly.

🎯 Requisitos

• Must be legally authorized to work in the United States without current or future sponsorship. • 5+ years in growth/demand marketing with a track record of increasing qualified pipeline. • Exceptional writing and storytelling that convert across ads, landing pages, and lifecycle programs. • A keen design eye; capable of producing quality assets yourself or directing designers efficiently. • Experience building and optimizing end-to-end funnels; comfortable with marketing automation/CRM platforms and analytics (e.g., GA4). • Thrives in a startup/scale-up environment: bias to action, resourceful, and accountable. • Bonus: experience in real estate, home improvement, or tech-enabled services; ABM exposure.