Senior Manager, Growth Cohort – Casino

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🕒 Fevereiro 28

🏄 California – Remoto

🏄 California – Remote

💵 $155.000 - $175.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Crescimento

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Fanatics, Inc.

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2011

💼 Consultoria

📣 Marketing

📦 Logística

Consulting • Marketing • Logistics

Fanatics está construindo uma plataforma digital esportiva global líder que tem como objetivo aprimorar a experiência dos fãs para mais de 100 milhões de entusiastas de esportes no mundo todo. A empresa opera em várias divisões, incluindo Fanatics Commerce, Fanatics Collectibles e Fanatics Betting & Gaming. Ela oferece aos fãs a oportunidade de: • comprar produtos licenciados para torcedores, camisas (jerseys), produtos de lifestyle e headwear; • colecionar cards colecionáveis (trading cards) físicos e digitais, memorabilia esportiva e outros ativos digitais; • participar de apostas esportivas. A Fanatics faz parceria com mais de 900 propriedades esportivas globalmente, incluindo grandes ligas, times e atletas, e opera mais de 2. 000 pontos de venda. A empresa é comprometida com a responsabilidade corporativa, com foco em filantropia, diversidade e inclusão, proteção de marca e sustentabilidade.

Descrição

• Execute New Player Cohort Strategy: Own the day-to-day management of new player cohorts, implementing aggressive strategies to maximize Initial NGR and Day-1 to Day-30 LTV. • Optimize the Conversion Funnel: Map and refine the journey from registration to first deposit; collaborate with CRM and Product to remove friction and ensure a seamless "first-bet" experience. • Promotional Strategy: Partner with the Promotions team to design new user incentives that balance high-volume acquisition with long-term value. Build a robust "test-and-learn" pipeline for acquisition offers, constantly refining bonus structures, wagering requirements, and "hook" messaging to outperform competitors. • Data-Driven Intake Analysis: Analyze the performance of new cohorts by acquisition source to identify high-value trends, reporting insights on CAC and early-life ROI to Casino leadership. • Cross-Functional Alignment: Serve as the primary bridge between the Acquisition Marketing, Brand, and Analytics teams to ensure promo spend aligns with volume targets and commercial budgets. • Performance & Velocity Reporting: Track and forecast the growth of new player bases, maintaining real-time dashboards that communicate the health and scale of the acquisition pipe.

🎯 Requisitos

• 7 plus years of experience in growth marketing, CRM, or lifecycle strategy—ideally within Casino, iGaming, or a high-frequency subscription/digital environment. • Proven Track Record: Experience driving measurable improvements in customer retention and LTV through segmented, data-informed campaigns. • Analytical Mindset: Strong proficiency in cohort analysis and data interpretation; you are comfortable using data to build business cases for new initiatives. • Communication Skills: Ability to translate complex data into clear, actionable narratives for cross-functional partners and leadership. • Operational Agility: Comfortable moving between high-level lifecycle planning and the tactical details of campaign execution. • Industry Knowledge: A solid understanding of the regulated gaming landscape and player psychology is a significant plus.

🏖️ Benefícios

• For information about our benefits, please visit **https://benefitsatfanatics.com/**