Director, Digital Marketing

Vaga não está no LinkedIn

🕒 Março 23

⛰️ Colorado – Remoto

⛰️ Colorado – Remote

💵 $130.000 - $145.000 / ano

⏰ Tempo Integral

🔴 Especialista

🌐 Marketing Digital

Candidatar-se

Encontrar Vagas Remotas Similares

Receber Emails de Vagas Remotas

📊 Verifique sua pontuação de currículo para esta vaga

Melhore suas chances de conseguir uma entrevista verificando sua pontuação de currículo antes de se candidatar.

Enviar Currículo

CoLogix Analytics

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2013

🤖 Inteligência Artificial

☁️ SaaS

🧬 Biotecnologia

Artificial Intelligence • SaaS • Biotechnology

A CoLogix Analytics é uma empresa de tecnologia em saúde sediada em Hyderabad que desenvolve a plataforma CanScan OralAI para a detecção precoce do câncer oral. A plataforma utiliza inteligência artificial avançada e aprendizado de máquina (incluindo análise de imagens baseada em CNN) para analisar fotografias intraorais e amostras de saliva, produzindo triagens não invasivas e acessíveis, além de relatórios analíticos detalhados para apoiar os clínicos no diagnóstico e planejamento do tratamento. A CoLogix foca em democratizar o acesso diagnóstico por meio de uma plataforma de software fácil de usar, baseada em IA, projetada para triagens clínicas e comunitárias em larga escala.

Descrição

• Develop and evolve an integrated digital strategy aligned to pipeline and revenue goals • Translate company priorities into clear digital channel plans • Define KPIs across web, paid, organic and AI-powered search • Deliver executive-ready performance reporting and insights • Partner with corporate marketing and regional marketing teams to align investments and outcomes • AI-powered search optimization and AEO implementation • SEO strategy and on-page optimization • Paid media oversight and optimization (Google Ads, LinkedIn, display, 6sense alignment) • Digital launch coordination • A/B testing and conversion optimization initiatives • Execution may be supported by an agency and internal team members, but this role remains actively involved in build, review, optimization and performance improvement. • Own website roadmap, UX improvements and conversion optimization strategy • Coordinate with agency partner on enhancements and updates • Lead experimentation initiatives to improve conversion performance • Ensure the website functions as a demand-generation engine, not just a publishing platform • Partner with content team to ensure website is optimized for customer journeys and conversation • Ensure content on website is updated as needed • Provide social media strategy and performance; ensure day-to-day execution is effective. Manage all social accounts. • Publish social media content in alignment with editorial calendar • Oversee blog platform and content alignment across campaigns, social and blog • Shift focus from volume-based posting to high-impact visibility and authority • Guide and elevate the performance of our social accounts • Lead and develop the Marketing Operations Senior Manager and Marketing Specialist • Ensure clear role delineation to maximize efficiency • Manage digital vendors and technology platforms (HubSpot, analytics, advertising platforms, etc.) • Continuously evaluate tools and AI applications that improve scale and impact

🎯 Requisitos

• 8+ years of B2B digital marketing experience • Experience in infrastructure, data center, cloud, network or complex technology environments preferred • Demonstrated success balancing strategy with hands-on execution • Strong expertise in AEO, SEO, SEM, paid social, website optimization and analytics • Experience working with marketing automation and CRM systems • Knowledge of applicable Canada privacy laws, email compliance, SPAM and Quebec regulatory requirements • In depth knowledge of WCAG & AODA compliancy for web design • Data-driven and commercially focused • Technically curious, especially around AI applications • Strong prioritization skills in resource-constrained environments • Proven ability to operate effectively in lean team environments • Player-coach mindset but also a service mentality as relates to the full company • Excellent communication, collaboration and relationship building skills • Strong writing skills for social platforms (short form content) • BA or BS degree or equivalent experience

🏖️ Benefícios

• Medical, dental, and vision insurance • Company paid Life Insurance • Voluntary supplemental life insurance • Flexible spending account • Health savings account • Non-accrued PTO • Short- and Long-Term Disability • Company paid holidays • 401k Retirement Plan with employer match • Mental Wellness Benefits • Tuition Reimbursement • Paid Parental Leave • Employee Discount Marketplace • Employee Recognition Platform