Digital Marketing Manager

🕒 Fevereiro 26

🏄 California – Remoto

🏄 California – Remote

⏰ Tempo Integral

🟠 Sênior

🔴 Especialista

🌐 Marketing Digital

🦅 Patrocina Visto H1B

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Stripe

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2010

💳 Fintech

🛍️ Comércio Eletrônico

🤝 B2B

💰 Venture Round em 2021-05

Fintech • eCommerce • B2B

A Stripe é uma plataforma de infraestrutura financeira para empresas. Milhões de empresas—desde as maiores corporações do mundo até as startups mais ambiciosas—usam a Stripe para aceitar pagamentos, aumentar sua receita e acelerar novas oportunidades de negócios. Com sedes em São Francisco e Dublin, a empresa visa aumentar o PIB da internet.

Descrição

• Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue. • Develop and manage testing agenda and media plans for the program. • Drive growth across key metrics (Suspects, MQLs, SQOs, Signups, Go-lives, pipeline, revenue) - measure success, optimize against targets, and report on performance on a recurring cadence. • Support Stripe in building and optimizing our paid program using knowledge of our users, how they use our products and data. • Partner with various internal stakeholders including campaigns, design, marketing operations, product marketing, analytics & insights, and regional teams to create a best-in-class paid program. • Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance & roadmap. • Partner with relevant stakeholders on audience management and ensure we’re reaching the right users. • Lead in analyzing the effectiveness of paid campaigns, shifting spend to deliver more value. • Proactively identify areas of weakness in the paid program and flag these as requiring improvement - and then create a plan to remedy.

🎯 Requisitos

• 7+ years of work experience • 5+ years of paid digital experience, preferably in paid social/display and direct response. • 2+ years of B2B marketing experience • Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, privacy laws) and growth marketing concepts (attribution, incrementality) • Experience articulating requirements to analytics, campaigns, sales strategy and ops and marketing leadership • Self starter; ability to drive both strategic and tactical workstreams forward with minimal oversight • Advanced analytical skills; ability to analyze trends and decipher actionable insights from data • Experience driving experimentation roadmaps to continuously optimize and improve campaigns • User-first sensibility • Excellent written and verbal communication skills • Demonstrated ability to collaborate cross-functionally across teams, including those that are not expert in paid media.

🏖️ Benefícios

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development