Performance Marketing Manager

🕒 Maio 27

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Community Boost

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2012

🤲 Filantropia

🤝 Sem Fins Lucrativos

📱 Mídia

Charity • Non-profit • Media

A Community Boost é uma agência líder em marketing digital dedicada a capacitar organizações sem fins lucrativos de todos os tamanhos e setores. A agência foca em melhorar a presença online e o sucesso de marketing de organizações voltadas para a missão, oferecendo serviços como gestão de Google Ad Grants, marketing em mídias sociais, otimização da taxa de conversão, publicidade no YouTube e e-mail marketing. A Community Boost tem como objetivo ajudar as ONGs a maximizar seu impacto e alcançar sua missão ao otimizar estratégias digitais para aumentar doações online e conscientização da marca.

Descrição

• Job Summary: We’re looking for a Media Director to lead and evolve our agency’s media strategy, operating standards, and performance stability across client accounts. • This role serves as a senior strategic and operational leader ensuring consistent, high-quality planning, execution, optimization, and reporting across Paid Social, Search, Programmatic, CTV, and integrated digital channels. • This role oversees media planning and buying standards, drives cross-channel innovation, strengthens attribution clarity, reduces performance volatility, and elevates team capability. • The Media Director partners closely with Client Service, Data & Analytics, Creative, and Operations to create a unified operating model that protects margin, improves retention, and builds long-term client trust. • Create, Lead and enforce a unified performance media operating model across all digital channels. • Standardize media planning frameworks, budget allocation models, forecasting tools, and testing roadmaps. • Define and roll out campaign structure standards, QA protocols, naming conventions, pacing rules, and optimization cadence. • Establish performance accountability systems, including escalation thresholds and cross-account benchmarking. • Partner with Data & Analytics to align on attribution frameworks, reporting clarity, GA4 reconciliation, and measurement narratives. • Improve margin predictability by partnering with Operations and PMO on workload alignment, scope discipline, and utilization. • Mentor and develop Channel Leads and senior specialists into strategic owners.

🎯 Requisitos

• 8–10+ years of experience leading multi-channel performance marketing programs in an agency environment • Experience working with mission-driven, nonprofit, or fundraising-focused organizations preferred • Deep hands-on expertise in Meta, Google Ads, Programmatic DSPs, GA4, and attribution methodologies • Proven experience building and enforcing media operating models, standards, and QA frameworks • Strong background in full-funnel planning, budget allocation modeling, and performance forecasting • Demonstrated success turning around underperforming or at-risk accounts • Experience managing and mentoring media teams and cross-functional collaboration • Strong financial acumen, including revenue growth, margin protection, and scope discipline • Ability to translate complex performance data into clear executive-level narratives • Exceptional communication, presentation, and stakeholder management skills • Comfortable operating in a high-autonomy environment while enforcing standards and accountability • Entrepreneurial mindset with the ability to drive both operational rigor and innovation