VP of Paid Media

🕒 Maio 27

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $220.000 - $275.000 / ano

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Performance

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Clever Real Estate

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2017

🏠 Imobiliário

🏪 Marketplace

👥 B2C

Real Estate • Marketplace • B2C

Clever Real Estate é uma plataforma imobiliária voltada ao consumidor que conecta vendedores e compradores de imóveis a corretores locais com as melhores avaliações e negocia comissões de listagem reduzidas e reembolsos (cashback) para compradores. A empresa oferece um serviço de concierge de matching, uma rede nacional de corretores, recomendações orientadas por dados e ferramentas como ofertas de cashback, opções de anúncio no MLS (Multiple Listing Service) e recursos educacionais para ajudar os usuários a economizar em taxas e simplificar as transações. A Clever opera nos 50 estados dos EUA e faz parceria com grandes corretoras para oferecer representação completa de corretores com desconto e serviços imobiliários relacionados.

Descrição

• Take full accountability for Clever's growth and ROAS across all paid channels—including Google, Meta, TikTok, ChatGPT Ads, and emerging channels as they mature. • Own the entire paid customer journey: ad creative, audience targeting, landing pages, on-page experience, lifecycle (email and SMS) follow-up, and conversion to qualified pipeline—not just the ad itself. • Build, test, and codify a repeatable system for launching, scaling, and pruning channels, so paid growth becomes a reliable internal advantage rather than a series of one-off wins. • Set the creative and testing roadmap—diagnose what's working, kill what isn't, and operate with a high cadence of disciplined experiments across ads, landers, and funnels. • Set the analytics and attribution standard for paid—define the KPIs, the dashboards, and the rituals that keep the team and leadership aligned on what's actually driving profitable growth. • Stay on the leading edge of paid channels, ad formats, and AI tooling—bring new bets to the table and have a strong opinion on which ones are worth Clever's time and dollars.

🎯 Requisitos

• 10+ years in paid marketing, with a recent track record of being close enough to the work to speak fluently about ad-level performance, account structure, and landing page diagnostics. • Has personally managed million-dollar monthly paid budgets at companies where every dollar had to return a measurable, profitable outcome. • Deep expertise in Google and Meta; strong fluency across TikTok and other emerging paid channels. • Comfortable owning the full funnel—from ad to landing page to lifecycle—and has a portfolio of examples where they improved conversion across the entire customer experience, not just the click. • Bias toward building systems and testing playbooks, not just running campaigns. • AI-forward—actively using AI tooling to compound creative output, audience research, and analysis. • Excellent communication skills, able to influence across teams and levels. • Real estate, fintech, or marketplace industry experience a plus.

🏖️ Benefícios

• Comprehensive Benefits: Medical, dental, vision, and life insurance • Paid Time Off: 18 days of PTO (increases with tenure) plus 10 paid holidays • Professional Development: Annual budget for learning and career growth • Tenure Sabbaticals: Paid sabbaticals to celebrate major milestones • Clever Product Benefit: Exclusive access to Clever homeownership perks • Work-From-Home Stipend: Support for your remote workspace • 401(k): Retirement plan administered through Guideline • Parental Leave: 6–12 weeks of paid parental leave • Wellness Benefits: Free counseling sessions and optional weekly meditation