Paid Media Specialist

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🕒 Maio 15

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WOW Remote Teams

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2021

🤝 B2B

🛍️ Comércio Eletrônico

🎯 Recrutamento

B2B • eCommerce • Recruitment

A WOW Remote Teams é uma empresa que conecta empresas a profissionais virtuais de alto nível da América Latina, incluindo assistentes virtuais, especialistas em marketing digital, desenvolvedores de software, designers gráficos e muito mais. Seus serviços ajudam as organizações a economizar em despesas salariais ao mesmo tempo em que oferecem talentos bilíngues e pré-avaliados. Com foco em processos de contratação ágeis, os clientes podem receber indicações de candidatos em apenas três dias, tornando a WOW Remote Teams uma solução econômica para escalar equipes com eficiência.

Descrição

• This is a remote position. • Our client is looking for a Paid Media Specialist to join their dynamic team in a fully remote, full-time capacity. • They are a well-established player in the direct-to-consumer athletic and activewear apparel industry, having built a strong presence across major digital retail and social commerce platforms over recent years. • The selected candidate will be responsible for the end-to-end planning, management, and scheduling of all digital marketing programs — from conceptual development and campaign build-out through media buying and final content publication across platforms, covering the full funnel from top to bottom. • Lead the development and execution of comprehensive digital marketing plans, including landing pages, sign-up forms, customer data capture strategies, content marketing, video and image campaigns, compelling copy, and calls to action. • Manage and optimize a seven-figure annual advertising budget, maintaining spending levels of no less than $350K per month, scaling up to approximately $1M per month during peak retail seasons. • Plan, build, launch, track, and optimize large-scale paid advertising campaigns across Meta (Facebook, Instagram, WhatsApp), Google Ads (PPC/Search, PMAX, Shopping, YouTube, Demand Gen), TikTok (Shopping, GMV Max, Affiliates), Pinterest Shopping, X (Twitter) Shopping, Criteo, Bing, Yahoo, and affiliate marketing platforms. • Manage catalog feeds across Google Merchant Center, TikTok Shopping, Pinterest Shopping, Shop App, and other relevant commerce channels. • Drive top-of-funnel to bottom-of-funnel strategy encompassing traffic generation, prospecting, acquisition, and retargeting, with a focus on bid management and ROAS optimization supported by daily performance reporting. • Set up, maintain, and optimize Google Analytics 4 (GA4) and Google Search Console, providing detailed reporting and platform audits. • Manage pixel and tag implementation across all platforms via Google Tag Manager, including 1st party data mapping for media activation, audience segmentation, and attribution analysis using Triple Whale. • Lead keyword research, competitive analysis, on-site and off-site SEO strategies, backlink development, and ongoing search engine optimization efforts. • Craft compelling storylines, ad copy, subject lines, and CTAs; develop and optimize audience segments, lookalike audiences (LALs), and overarching campaign strategies that authentically communicate the brand's voice and video hook concepts. • Collaborate cross-functionally with creative designers, video production teams, and web developers to produce and deploy marketing campaigns and assets, while establishing clear timelines and maintaining quality standards. • Deliver consistent weekly, monthly, and quarterly performance reports across all marketing channels and KPIs, including lead conversion rates and ROAS/ROI. • Monitor and manage performance across SEMrush, Triple Whale, and Google Search Console for research, auditing, and KPI tracking.

🎯 Requisitos

• A minimum of 10 years of hands-on experience in e-commerce marketing, paid and organic social media, digital advertising, and SEO/SEM/PPC. • Demonstrated experience personally managing, publishing, and optimizing campaigns with a budget of no less than $350K per month within the last two years, including up to $1M per month during peak seasons. • At least 3 years of recent experience in D2C consumer marketing with full-funnel optimization, ideally within the athletic or activewear apparel space. • Proficiency across all major platforms: Meta, Google Ads, TikTok, Pinterest, X (Twitter), Criteo, Bing, Yahoo, YouTube, and affiliate networks. • Strong command of GA4, Google Search Console, Google Tag Manager, SEMrush, Triple Whale, and Shopify Plus. • Expertise in A/B and multivariate testing methodologies. • Advanced proficiency in Microsoft Excel for large-scale data analysis using complex formulas. • Solid understanding of pixel implementation, tracking URLs, and first- and third-party attribution. • Familiarity with creative tools such as Adobe XD, Photoshop, Illustrator, and video production workflows. • Strong analytical, quantitative, and problem-solving abilities with a data-driven mindset. • Excellent written and verbal communication skills with the ability to influence stakeholders diplomatically. • Highly organized, self-directed, and capable of managing multiple projects simultaneously with minimal supervision.

🏖️ Benefícios

• Full-time, 100% remote position. • Opportunity to manage one of the most robust digital marketing ecosystems in the D2C apparel space. • Exposure to cutting-edge commerce platforms and emerging social shopping channels. • Work within a high-performance team culture that values data, creativity, and innovation. • Competitive compensation commensurate with experience.