Paid Media Manager

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🕒 Junho 24

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MedPro Disposal

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2009

🏥 Saúde

💼 Consultoria

🏭 Manufatura

Healthcare • Consulting • Manufacturing

A MedPro Disposal é uma empresa de gerenciamento de resíduos médicos com sede nos Estados Unidos que oferece serviços de coleta, manuseio e disposição de resíduos regulamentados para instalações de saúde e relacionadas. Oferecem coleta de resíduos médicos e biológicos, descarte de contêineres perfurocortantes e de produtos farmacêuticos (incluindo substâncias controladas reguladas pela DEA), serviços para resíduos perigosos, destruição segura de dados/documentos e treinamento de conformidade (OSHA, HIPAA, PCI). A MedPro Disposal atende hospitais, consultórios médicos e odontológicos, cuidados de longa permanência, laboratórios, funerárias e outros prestadores de saúde, enfatizando a redução de custos e métodos ambientais (esterilização por autoclave/vapor, transporte eficiente em termos de combustível) e apoia operações em todo o país e soluções de devolução via correio.

Descrição

• Own and manage all paid media campaigns across Google Ads (Search, Display, Performance Max, YouTube), Meta (Facebook, Instagram), and Reddit — from strategy through daily execution. • Maintain full ROAS accountability across every channel and campaign; proactively optimize bids, audiences, creatives, and landing page alignment to protect and improve return. • Manage budget pacing and reallocation across channels in real time — acting on performance signals without waiting to be asked, and documenting every reallocation decision. • Execute ABM-aligned paid campaigns that target defined account lists and personas across both MedPro Disposal and MP1 Solutions brands. • Maintain a live test roadmap at all times: document hypotheses, design structured A/B and multivariate experiments, execute cleanly, and scale what works. • Own the full testing lifecycle — from creative concept and audience segmentation through performance measurement and scaled deployment. • Continuously audit and improve campaign structure, keyword strategy, match types, negative lists, and Quality Scores across Google campaigns. • Identify and act on emerging paid channel opportunities and platform features before competitors do. • Deliver clear, weekly performance reports covering spend, ROAS, CPA, and incremental MQL volume by channel — with context and forward-looking recommendations, not just numbers. • Build and maintain live dashboards in Looker Studio (or equivalent) that give the Director of Marketing and leadership real-time visibility into paid performance. • Connect paid media performance to Salesforce pipeline data to track MQL-to-opportunity and MQL-to-close attribution by channel. • Surface competitive intelligence and market insights from paid data to inform broader marketing strategy. • Brief and collaborate with creative teams on ad assets, ensuring every piece of paid creative is built to convert within platform constraints and brand standards. • Use Adobe Creative Suite to make lightweight edits and adaptations to ad creative independently — resizing, copy adjustments, format variations — without requiring designer involvement for every iteration. • Ensure paid messaging and landing page experience are tightly aligned across both MedPro Disposal and MP1 Solutions, respecting distinct brand voices and buyer personas.

🎯 Requisitos

• 3+ years of hands-on paid media management experience, with demonstrable ROAS and CPA results across Google Ads and Meta — not just campaign setup, but optimization and growth. • Direct experience running B2B paid campaigns, ideally in a multi-brand or agency environment managing multiple accounts simultaneously. • Proven ABM paid media experience: targeted account list campaigns, persona-based audience segmentation, and funnel-stage sequencing across platforms. • Strong command of Google Ads platform (Search, Display, PMax, YouTube) including Smart Bidding, keyword strategy, Quality Score optimization, and conversion tracking. • Solid Meta Ads experience: custom audiences, lookalike strategies, campaign budget optimization, and creative testing frameworks. • Reddit Ads experience, or demonstrated ability and willingness to own a new platform quickly. • Proficiency with Google Analytics 4, Google Tag Manager, and Looker Studio for tracking, attribution, and reporting. • Salesforce familiarity — able to connect paid media activity to CRM pipeline data and report on MQL attribution. • Working proficiency with Adobe Creative Suite (Photoshop, Illustrator, or equivalent) for independent creative adaptations. • Asana or equivalent project management tool experience — able to manage their own workload, test roadmap, and deliverables without micromanagement. • High proficiency with AI tools applied to paid media: prompt-based ad copy generation, creative variation testing, performance analysis, and workflow automation. This is not optional — we expect this person to use AI as a core part of how they work. • Excellent written English communication skills for reporting, creative briefs, and cross-team collaboration. • Must be available to overlap with U.S. Central Standard Time (CST) business hours.

🏖️ Benefícios

• Competitive hourly rate of $35–$60/hour (based on experience, channel expertise, and track record in driving pipeline and revenue) • Part-time contract role (20 hours/week) with flexible scheduling and required overlap with U.S. Central Standard Time (CST) • Direct ownership of paid media performance across Google, Meta, and other acquisition channels —with clear impact on pipeline and revenue • Close collaboration with marketing leadership, web, and analytics teams to drive full-funnel optimization • A performance-driven environment where success is measured by ROAS, CPL, conversion rates, and pipeline contribution • Opportunity to work within a high-growth, data-driven organization leveraging automation and AI in marketing workflows • Potential for contract extension or expanded scope based on performance and business needs