Customer Marketing Manager

🕒 Julho 29

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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ConnectWise

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 1982

☁️ SaaS

🔒 Cibersegurança

🏢 Corporativo

💰 $585.000 Seed Round em 2019-06

SaaS • Cybersecurity • Enterprise

A ConnectWise é um provedor líder de software e serviços para provedores de serviços gerenciados (MSPs), oferecendo soluções projetadas para automatizar e otimizar operações em gestão de TI, cibersegurança e gestão empresarial. Sua plataforma Asio é especialmente desenvolvida para MSPs, oferecendo ferramentas para monitoramento e gerenciamento unificado, cibersegurança, proteção de dados e gestão empresarial. A ConnectWise fornece serviços como automação de serviços profissionais, monitoramento e gerenciamento remoto (RMM), automação de cotações e propostas, documentação de TI e gestão financeira, entre outros. Através de parcerias e integrações com fornecedores de alta reputação, a ConnectWise melhora sua oferta para gestão de serviços de TI. A empresa também organiza eventos do setor e fornece suporte à comunidade para promover o crescimento e a inovação no setor de MSPs.

Descrição

• Build and manage retention and expansion marketing programs across the post-sale partner lifecycle. • Develop scalable, product-specific lifecycle journeys across welcome, activation, onboarding, value realization, adoption, modernization, and renewal readiness. • Develop modernization programs and confidence journeys that help partners move from legacy products or versions to current ConnectWise platform solutions. • Use customer health, product usage, implementation status, education engagement, modernization status, sentiment, renewal confidence, and intent signals to identify relevant partner cohorts. • Establish clear program triggers, audience criteria, calls to action, and handoff points for Partner Success, Account Management, Sales, and Renewals. • Partner with Product Marketing, Advocacy, Partner Success, Professional Services, Implementation, Education, Renewals, Sales, and Account Management to align positioning, proof, education, communications, and lifecycle interventions. • Work with Revenue Operations and Marketing Operations to establish segmentation, automation, reporting, attribution, and program measurement. • Measure impact, monitor performance and optimize across activation, adoption, value realization, modernization, renewal readiness, expansion-ready audience creation, handoff quality, pipeline influence, and retained or expanded ARR.

🎯 Requisitos

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred. • Five or more years of experience in B2B customer marketing, lifecycle marketing, retention marketing, expansion marketing, product marketing, or customer success marketing. • Experience building post-sale customer journeys, adoption and value realization programs, renewal campaigns, modernization programs, or cross-sell initiatives preferred. • Experience working with customer health data, product usage data, lifecycle stages, marketing automation, CRM, or customer success platforms preferred. • Experience partnering across Customer or Partner Success, Sales, Account Management, Product Marketing, Renewals, Revenue Operations, and Marketing Operations. • Experience building new programs, operating models, or processes in an evolving SaaS, technology, MSP, channel, or partner ecosystem environment strongly preferred.

🏖️ Benefícios

• Professional office or remote work environment. • Frequent use of computers, video conferencing, collaboration tools, CRM, marketing automation, and customer success platforms. • Regular collaboration with global teams and stakeholders across multiple time zones. • Must be able to manage competing deadlines, changing priorities, and multiple cross-functional programs. • Fast-paced environment requiring flexibility, accountability, strong prioritization, and effective communication.