Senior Growth Marketing Manager

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🕒 Agosto 21

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Crescimento

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Continued

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2003

📚 Educação

☁️ SaaS

💰 Grant em 2018-12

Education • SaaS

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Descrição

• Lead audience segment buildout within the licensed platform • Manage audience traits, event taxonomy, identity resolution rules, and integration architecture with ESPs and downstream channels • Own the email marketing program end-to-end, including campaign strategy, segmentation, automation flows, A/B testing cadence, and performance reporting • Establish and enforce data hygiene standards, CAN-SPAM and other compliance protocols, and unsubscribe/suppression management • Collaborate with the data team on subscriber data governance, including collection, storage, and data flows • Align CDP data structures with the broader data roadmap and migration project • Drive an omnichannel strategy aligning direct mail logistics with digital campaigns • Lead AI automation adoption across email and direct mail, including send-time optimization, predictive segmentation, A/B testing, and performance analytics • Manage reporting dashboards connecting channel engagement to renewal rates and revenue contribution • Evaluate and recommend MarTech tools for channel expansion and automation maturity • Serve as the internal subject matter expert on email and CDP capabilities • Manage one or more team members • Report directly to the Director of Growth Marketing • Collaborate with data, growth marketing, product, brand, and data automation teams

🎯 Requisitos

• 6+ years in email marketing, growth marketing, or marketing automation • Hands-on experience with a CDP; Twilio Segment preferred • Direct experience with a marketing automation platform, specifically Marketo or HubSpot; Klayvio, Customer.io, or equivalent also accepted • Ability to design and execute segmentation strategies using first-party behavioral and transactional data • Working knowledge of CAN-SPAM and other privacy regulations • Knowledge of email deliverability best practices and list hygiene management • Experience working cross-functionally with data engineering, analytics, and product teams • Direct mail program experience or exposure to omnichannel orchestration • Experience in a subscription or auto-renew business model • Active, hands-on use of AI tools in a marketing workflow • Experience in a regulated or compliance-sensitive vertical such as healthcare, education, or financial services • Solid familiarity with Marketo • Must be able to work from home during core US business hours • Must be located in the United States • Must be legally eligible to work without sponsorship • Must be able to fulfill job requirements with or without reasonable accommodations • Cover letter required

🏖️ Benefícios

• Full-time W2 position • Work from home • Company-provided MacBook • Internet stipend • 21 days of flexible PTO • Birthday leave • Holidays with flexible substitution • ½ day Summer Fridays from Memorial Day to Labor Day • Comprehensive medical, dental, and vision group health insurance • Flexible spending accounts • 401k match • Professional development budget • Robust wellness programs • Pet insurance • Travel for an all-company meeting and potentially once or twice per year for team or project meetings

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