B2B Smart Fridge Marketing Lead

🕒 Maio 18

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $80.000 - $90.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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CookUnity

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2015

🛍️ Comércio Eletrônico

👥 B2C

eCommerce • B2C • Food and Beverage

CookUnity é um serviço de entrega de refeições que oferece uma ampla seleção de pratos gourmet elaborados por chefs e entregues diretamente na porta dos clientes. A empresa colabora com chefs premiados para criar refeições diversas, com qualidade de restaurante, que atendem a diferentes preferências alimentares e estilos de vida, como keto, vegano, paleo e mais. A CookUnity foca em oferecer conveniência e flexibilidade, com opções de 4 a 16 refeições por semana, que podem ser personalizadas ou selecionadas automaticamente com base nas preferências do cliente. As refeições são entregues frescas, não congeladas, garantindo alta qualidade e sabor. A empresa também enfatiza a sustentabilidade em suas soluções de embalagem e busca reduzir o desperdício. A CookUnity apresenta uma forma prática de desfrutar refeições de alta qualidade preparadas por grandes chefs, sem a necessidade de cozinhar.

Descrição

• As Smart Fridge Marketing Lead, you own the marketing engine that drives revenue across CookUnity's growing Smart Fridge network. • Getting smart fridge users into the app and through their first purchase. • Driving repeat purchase, increasing transaction frequency, and building loyalty. • Instrumenting experiments, reporting on what works, and scaling winning strategies across all fridges. • Responsible for growing average monthly transactions per fridge and increasing average revenue per fridge month over month.

🎯 Requisitos

• 3–6+ years in lifecycle marketing, growth marketing, or a similar engagement and retention-focused role • Proven track record with email, push, and in-app channels: building campaigns, running experiments, and reporting on impact • Strong analytical instincts: comfortable pulling cohort data, building segments, and making decisions from metrics • Experimentation discipline: you know how to run a clean A/B test, document it, and scale what works • Experience with CRM or marketing automation tools such as Braze, Klaviyo, Iterable, or similar • Builder mindset: you are comfortable owning a program from scratch and figuring things out without a large team beneath you • Strong cross-functional collaborator who enjoys working closely with account managers, operations, product, and design on a daily basis • Food, retail, or consumer app experience a plus, but not required.

🏖️ Benefícios

• 🩺 Health Insurance coverage • 🌟 Eligible for a bi-annual performance bonus • 🌅 401k Plan • ⛱ Unlimited PTO • 🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical • 🐣 Paid Family leave • 🕯 Compassionate Leave: 3-5 days each time the need arises • 🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly • 🤖 AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster. • 🧘🏽‍♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle • 👩🏾‍🏫 Personalized Spanish coach • 🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!