Lifecycle Marketing Manager

🕒 Maio 18

🤠 Texas – Remoto

🤠 Texas – Remote

💵 $135.000 - $170.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Yendo

SiteLinkedInTodas as Vagas

11 - 50 funcionários

💳 Fintech

💸 Finanças

👥 B2C

Fintech • Finance • B2C

A Yendo é o primeiro cartão de crédito garantido pelo patrimônio do veículo, permitindo que os usuários aproveitem o valor de seu carro para um limite de crédito maior a taxas acessíveis. Com recursos como um cartão virtual e recompensas de cashback ilimitadas, a Yendo visa construir crédito e proporcionar flexibilidade financeira. O processo de solicitação é simples, permitindo aprovação rápida sem impactar as pontuações de crédito, e oferece opções de adiantamento em dinheiro e refinanciamento de empréstimos para automóveis.

Descrição

• Build and ship lifecycle campaigns in Iterable across email, SMS, push, and in-app - including segment setup, template build, journey configuration, scheduling, and send. • Translate briefs from cross-functional teams into executed campaigns. • Configure and launch A/B tests against hypotheses; pull results, summarize learnings, and recommend the winning variant. • Own the lifecycle calendar - keep evergreen journeys running, schedule one-off sends, prevent collisions, and surface gaps. • QA every campaign before send. • Build and maintain audience segments in Iterable using behavioral, funnel-stage, and propensity (P2C) data piped in from Snowflake. • Pull weekly campaign performance reports and flag anomalies or wins worth scaling. • Partner with Design on creative briefs, with Growth Analytics on segmentation pulls, and with MarTech on data plumbing and deliverability.

🎯 Requisitos

• 3–6 years of hands-on lifecycle / CRM / email marketing experience at a consumer brand - fintech, e-commerce, or subscription preferred. • Deep, in-the-tool fluency with at least one major ESP (Iterable, Braze, Customer.io, Klaviyo). • Strong execution chops: you're known for shipping campaigns that go out clean, on time, with zero embarrassing mistakes. • Comfort with SQL or a willingness to learn quickly is a huge plus • Copywriting ability: you can take a brief and turn it into subject lines, body copy, and SMS variants that sound like Yendo and convert. • Detail-obsessed. • Comfortable in a fast-paced, scrappy environment where the brief might shift midweek. • Bonus: experience with Iterable specifically, with consumer fintech or credit products, with deliverability fundamentals, or with AI-assisted marketing workflows.

🏖️ Benefícios

• Competitive Compensation • Equity • Insurance • 401K • Unlimited PTO