Product Marketing Manager – Legal Intake & Orchestration

🕒 5 dias atrás

🦌 Connecticut – Remoto

🦌 Connecticut – Remote

💵 $104.000 - $145.333 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎁 Marketing de Produto

🦅 Patrocina Visto H1B

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Coupa Software

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2006

💼 Consultoria

📦 Logística

🏥 Saúde

Consulting • Logistics • Healthcare

A Coupa Software é uma fornecedora líder de soluções de gestão de gastos corporativos (Business Spend Management — BSM). Sua plataforma foca em otimizar e transformar os gastos diretos e indiretos em Procurement (Compras), Finanças, Cadeia de Suprimentos e TI. A Coupa utiliza inteligência artificial (IA) e insights de dados em larga escala para impulsionar eficiências de custos, gerenciar relacionamentos com fornecedores e mitigar riscos. Com produtos que abrangem áreas como faturamento, pagamentos, gestão de despesas e colaboração na cadeia de suprimentos, a Coupa atende a uma ampla gama de setores, incluindo automotivo, saúde, varejo e outros. Sua comunidade e seu ecossistema de parceiros abrangentes permitem que as organizações descubram economias ocultas e melhorem a conformidade (compliance), promovendo crescimento e resiliência em um cenário econômico em constante mudança.

Descrição

• Drive positioning, go-to-market strategy, and market adoption for Coupa’s Legal Intake & Orchestration offering powered by Tonkean • Own and evolve positioning, messaging, and value propositions • Translate AI, agentic orchestration, workflow automation, integrations, intake, and legal operations capabilities into customer value • Develop persona-specific messaging for legal operations, General Counsel, legal technology, procurement, IT, and other stakeholders • Track legal technology trends, customer pain points, competitive alternatives, and analyst perspectives • Partner with Product Management on roadmap messaging, launches, and market narratives • Create product marketing and sales enablement materials, including presentations, sales decks, one-pagers, battlecards, website content, campaign content, launch materials, and use-case content • Equip Sales, Customer Success, Solutions Consulting, and partner teams with messaging, tools, and training • Develop storytelling for legal intake, matter management, contract processes, self-service, legal service delivery, AI agents, and workflow orchestration • Develop and deliver product demos • Create demo environments, scripts, and narratives with Product and Solutions teams • Plan and host webinars, virtual events, product launches, customer discussions, and educational sessions • Support analyst relationships, briefings, inquiries, reports, awards, and market assessments • Support go-to-market activities and joint assets with ecosystem partners • Engage customers, prospects, Sales, and Customer Success to identify market needs and use cases • Gather competitive intelligence, customer proof points, and market feedback for Product and go-to-market planning

🎯 Requisitos

• 4–7 years of B2B product marketing or closely related experience, ideally in enterprise SaaS • Direct experience working in legal technology is required • Understanding of the legal technology ecosystem, legal operations teams, and corporate legal department technology needs • Strong product marketing fundamentals, including positioning, messaging, persona development, competitive intelligence, launches, and sales enablement • Demonstrated ability to personally create polished product marketing and sales materials • Experience with industry analysts, including analyst briefings and inquiries • Experience with technology, consulting, implementation, or channel partners • Strong presentation and storytelling skills • Experience creating and delivering software demos, or technical aptitude and curiosity to learn quickly • Experience planning and hosting webinars, virtual events, product sessions, or similar external programs • Ability to translate sophisticated technology into simple, compelling business value • Strong writing skills and exceptional attention to detail • Ability to work cross-functionally with Product, Sales, Solutions, Customer Success, Marketing, and Partnerships • Self-directed and highly execution-oriented

🏖️ Benefícios

• Two company-wide paid wellness days off each year • Paid day off on your birthday or another day within your birthday month • 40 hours of paid volunteer time off annually • Free, confidential, 24/7/365 Employee Assistance Program • Business travel medical, safety, pre-trip planning, and emergency support • Monetary referral bonuses for successful employee referrals • Location-specific comprehensive medical/dental insurance • Retirement/pension plans • Life or accident protection