Senior Demand Generation Manager

Vaga não está no LinkedIn

🕒 Setembro 16

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $150.000 - $170.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 9%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Coverbase

11 - 50 funcionários

Fundada em 2024

☁️ SaaS

🤝 B2B

🔐 Segurança

SaaS • B2B • Security

A Coverbase é uma plataforma de orquestração de compras nativa de IA que ajuda equipes empresariais a incorporar a gestão de riscos em cada decisão de fornecedor. Ela automatiza a captação de fornecedores, avaliações de risco de terceiros, gerenciamento do ciclo de vida de contratos e monitoramento contínuo de fornecedores, utilizando agentes de IA, extração de contratos e integrações em sistemas de compras, jurídico, TI e financeiro. A Coverbase atende grandes organizações e empresas com foco em segurança, reduzindo o trabalho manual, acelerando aprovações e proporcionando visibilidade proativa sobre riscos e conformidade dos fornecedores.

Descrição

• Build and execute integrated demand programs across ABM, field and events, paid, content, digital and sales-assisted channels • Own and evolve the ABM motion with Sales across target accounts, buying groups, campaign strategy, outreach and follow-up • Manage the paid media agency, set priorities, evaluate performance and ensure paid investment drives results • Build field programs including executive dinners, roundtables, conferences and other high-value experiences, from audience development through follow-up and measurement • Partner with AEs and SDRs to turn marketing programs into qualified conversations and pipeline • Own campaign execution and reporting in HubSpot • Analyze funnel performance, conversion and pipeline contribution to improve investment decisions • Identify, test and scale new ways to reach enterprise buyers • Support programs in market using LinkedIn to promote events, content and campaigns and engage target audiences • Report to the VP of Marketing

🎯 Requisitos

• 6+ years of experience in demand generation, growth marketing or a related B2B SaaS marketing role • Demonstrated experience building programs that contribute to qualified pipeline, with specific examples and results • Experience marketing to enterprise buyers and navigating longer, multi-stakeholder sales cycles • Strong experience with ABM, field/events and integrated demand programs • Hands-on HubSpot experience across campaigns, lists, workflows and reporting • Strong analytical instincts and ability to connect marketing activity to pipeline and revenue • Strong partnership instincts with Sales • Self-starter with a builder’s mentality, comfortable with ambiguity and testing, learning and building • Excellent communicator who can move between strategy and execution • Experience marketing to security, risk, procurement or other enterprise technology buyers • Experience in an early-stage or high-growth B2B SaaS company • Experience reaching regulated industries or complex enterprise buying organizations

🏖️ Benefícios

• Meaningful equity • Health insurance (100% employee / 80% dependents) • 21 days PTO • In-person gatherings within the U.S. every 3-5 months, with covered travel, flights, and accommodation • 401(k) with 4% matching

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