Senior Paid Media Manager

🕒 Setembro 16

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 20%

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Silverback Strategies

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2011

📣 Marketing

🤝 B2B

👥 B2C

Marketing • B2B • B2C

A Silverback Strategies é uma agência de marketing que se especializa em marketing de performance. Eles se concentram em entregar resultados mensuráveis através de campanhas de mídia paga, estratégias de mídia orgânica e inteligência de dados. Seus serviços incluem expertise em SEO, marketing de conteúdo, otimização da taxa de conversão, análise de dados, relatórios e visualização de dados. A agência trabalha com empresas tanto B2B quanto B2C, visando alinhar esforços de marketing com impactos reais nos negócios, ao invés de métricas de vaidade. Eles enfatizam insights acionáveis e relatórios precisos para demonstrar a eficácia de suas campanhas.

Descrição

• Drive the strategy, innovation, and performance of multiple client Paid Media strategies • Own the success of a portfolio of 3–5 client accounts • Plan, implement, and audit paid media campaigns and strategies aligned with client KPIs and marketing goals • Plan and execute campaigns across Google, Meta, LinkedIn, and TikTok • Pioneer testing and deployment of outside-the-box media channels and tools • Collaborate with Creative and Analytics teams on creative strategy, performance, analytics measurement, and tag management • Collaborate cross-functionally with SEO counterparts on multiservice client strategies • Create, analyze, and present actionable Paid Media performance reports directly to clients • Leverage tools to analyze and maximize Paid Media account efficiency and effectiveness • Serve as lead Paid Media contact for assigned clients and lead biweekly and ad hoc client calls • Retain and grow the assigned client portfolio through communication, storytelling, presentation, and relationship building • Communicate project timelines, manage client expectations, and provide proactive updates • Understand clients’ industries, audiences, and goals; monitor industry changes, trends, and best practices • Support sales enablement by identifying upsell/cross-sell opportunities and contributing to sales pitches and client onboardings • Delegate support tasks to junior teammates and manage quality assurance • Directly manage 1–2 Paid Media teammates in some cases • Contribute to Media department product development, process improvement, and collaboration with department leadership • Develop and manage Paid Media accounts and campaigns, build client relationships, manage projects and deliverables, and grow accounts • Mentor peers and contribute to media best practices, industry updates, and enhancements to Silverback’s media product

🎯 Requisitos

• 5+ years of experience (minimum) managing Paid Search AND Social campaigns on Google, Meta, LinkedIn, and TikTok • Previous agency experience is a must-have • At least 3+ years of client-facing experience and comfort being client-facing • Strong experience driving/leading paid media account strategy • Strong testing and innovation mentality • Experience collaborating with Creative resources and contributing to creative briefs and paid social performance creative • Advanced proficiency with Google Analytics 4 and Google Sheets/Excel • Experience with Google Tag Manager and Supermetrics is a plus • Strong analytical skills, technical knowledge, and attention to detail • Excellent written and verbal communication skills • Eagerness to deliver under tight deadlines • Genuine curiosity to guide research informing technical work • Outstanding time management and organization skills • Ability to accept constructive criticism professionally and learn from edits • Comfort with constant personal and professional growth

🏖️ Benefícios

• Unlimited PTO • Comprehensive health, dental, and vision plans • Virtual Team Events and a fun, casual, inclusive company culture • Company-paid ClassPass membership • 12 weeks of Paid Parental Leave • Summer Fridays • 401(k) with Employer Match • Generous pay