Senior Managing Director, Global Performance Marketing, Media

🕒 Setembro 15

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $115.000 - $185.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 0%

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Humane World for Animals

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

🤲 Filantropia

🤝 Sem Fins Lucrativos

🌍 Impacto Social

Charity • Non-profit • Social Impact

A Humane World for Animals é uma organização sem fins lucrativos global, classificada como 501(c)(3), que trabalha para acabar com a crueldade e o sofrimento dos animais em todas as suas formas. A organização realiza operações de resgate e resposta, administra santuários, defende políticas e proteções legais para a vida selvagem e animais de companhia, faz campanhas sobre questões como bem-estar de animais de fazenda, testes em animais, fábricas de filhotes e caça de troféus, e fornece recursos educacionais, orientações sobre cuidados com animais de estimação e programas de voluntariado e doação. A Humane World for Animals opera internacionalmente (atua na África, Ásia, Europa, América Latina, América do Norte e Austrália), publica recursos e mídia (blogs, revistas, podcasts) e solicita apoio público por meio de doações, arrecadação de fundos e uma loja de varejo para financiar seu trabalho de salvamento de vidas.

Descrição

• Lead development, execution, and analysis of paid media and performance marketing programs across search, display, social media, DRTV, CTV, podcasts, and third-party list buys • Manage a paid media budget exceeding $13 million and drive 40,000 new donors, 11,000 sustainers, and $4 million in first-year revenue • Develop comprehensive marketing plans for large-scale, segmented donor acquisition and retention programs • Partner with external vendors and internal fundraising teams • Collaborate with Brand Marketing, Digital Marketing, Acquisition Marketing, Philanthropy, Data Analytics, Campaigns, and Finance • Direct planning, execution, and reporting for paid advertising and third-party acquisition partners • Develop blended attribution models to measure advertising spend impact • Set the strategic vision for multi-year supporter growth, retention, revenue, and brand positioning • Lead budget planning and management for paid digital, television, and audio programs • Identify integration opportunities and oversee donation-funnel testing and optimization • Elevate the global social media program across more than 100 social media handles • Lead global testing and investment efforts for new media, partner opportunities, marketing technologies, and capabilities • Evaluate and monitor brand media campaign performance with the brand team and third-party partners • Lead audience segmentation and targeting for prospecting and retention • Provide leadership, organizational development, and management for a growing team • Perform other duties as assigned

🎯 Requisitos

• Bachelor's degree in business, marketing, design, journalism, English, liberal arts, communications or another relevant field, or equivalent work experience required • MBA preferred • Minimum of ten (10) years of experience in digital marketing and media acquisition • Management experience in a related field, including staff management and leadership, strategy development and execution, and fiscal and budget accountability; preferably in the animal welfare arena • Experience applying analytical thinking and using quantitative and qualitative data to identify, prioritize and pursue opportunities • Experience with TV, Radio, Streaming, Google AdWords, Facebook Business Manager, and Google Analytics desired • Strong leadership, communication and collaboration skills • Ability to prioritize and manage multiple projects simultaneously • Ability to communicate a strategic vision for a team of channel leaders with clearly defined strategies, KPIs and goals • Intensive knowledge of broadcast media, the Internet, online trends, Internet fundraising and/or social change, social media, and paid advertising techniques • Advanced knowledge of advertising creative development and direct-response media performance drivers • Ability to compile, analyze and leverage performance data to identify opportunities and optimize campaigns • Excellent written, verbal communication, and presentation skills • Strong decision-making, organizational, planning, and complex problem-solving skills • Ability to manage multiple competing priorities, duties, and projects • Strong knowledge of business operations, budget development, and management processes • Strong attention to detail and commitment to quality and timely outcomes • Strong interest in animal protection issues preferred