Senior Paid Search Specialist – Mobile, App

🕒 Setembro 14

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $75.000 - $85.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

🦅 Patrocina Visto H1B

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Tinuiti

1001 - 5000 funcionários

Fundada em 2016

📣 Marketing

💰 Debt Financing em 2019-08

Marketing • Advertising • Technology

A Tinuiti é uma agência de marketing digital orientada para performance que se especializa em aumentar o impacto das marcas em diversos canais digitais. Sua abordagem de funil completo integra comércio, TV e áudio, mídias sociais e plataformas de pesquisa para otimizar o engajamento do usuário, impulsionar conversões e expandir a presença digital. A Tinuiti utiliza tecnologia avançada e proprietária, incluindo o Bliss Point, para medição e otimização de marketing, fornecendo insights para maximizar a eficiência e o impacto. A empresa enfatiza uma estratégia orientada por produto e é reconhecida por sua expertise em planejamento de mídia, medição e atribuição, conforme demonstrado pelos prêmios recebidos em relatórios da indústria.

Descrição

• Plan, build, and optimize Paid Search and Shopping programs that drive efficient client growth • Execute high-quality campaign management • Translate performance data into clear actions • Apply automation and Bliss Point insights to reduce waste and improve outcomes • Set and deliver Rocks with directional KPIs • Collaborate across Analytics, Creative, Product/Bliss Point, and Client Leadership • Mentor junior teammates • Build and execute Paid Search/Shopping campaigns aligned to client objectives, audiences, inventory, and ecommerce or lead generation realities • Surface trade-offs and options • Communicate performance and recommendations to internal partners and clients • Contribute to QBRs with actionable next steps • Use Google/Microsoft Ads, SA360/Skai, feed tools, and responsible automation to improve efficiency and outcomes • Apply Bliss Point insights to inform optimizations • Flag data quality issues and provide structured feedback to product teams • Monitor performance daily/weekly and analyze trends • Design basic A/B tests with success criteria • Forecast expected impact where feasible • Maintain data integrity across tagging, feeds, and tracking • Partner with Analytics to validate reads and address anomalies • Document playbooks and how-to guides for repeatability • Eliminate spend and process waste, prioritize work against Rocks, follow through to impact, and share learnings • Pilot and adopt relevant platform/Bliss Point features with documented impact

🎯 Requisitos

• 4–5 years executing Paid Search/Shopping with end-to-end ownership of builds, launches, pacing, and optimization • Experience managing monthly budgets of $75K+ • Fluency in Google Ads, Microsoft Ads, and Merchant Center • Experience with SA360 or Skai • Experience with competitive tools such as Auction Insights, Adalysis, Adthena, or SpyFu • Experience with GA/GA4 • Advanced Excel/Sheets skills • Ability to build clear performance narratives and basic forecasts • Ability to design and run A/B tests • Clear client-facing communication • Cross-functional teamwork • Ability to mentor and delegate work to more junior team members • Google Search & Shopping certification, or completion within the first 60 days • Additional Google certifications are a plus

🏖️ Benefícios

• Incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity • Discretionary annual performance bonus • Equity • Unlimited paid time off • Fully remote environment • 20 paid holidays, including multiple long weekends • Medical, Dental, Vision, Life & Disability insurance • Flex Spending Accounts • Retirement match up to 4% of contributions at 100% • Fringe • Forma • Unlimited Telemedicine and Teletherapy at no cost • Thankful giving • Birthing parents receive 16 weeks of leave with 100% pay • Partners receive 12 weeks of parental leave with 100% pay • On-demand learning • Mentorship program • Leadership and management development programs and resources

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