Demand Generation Campaign Manager

🕒 Setembro 11

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $125.000 - $150.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 9%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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YONDR

51 - 200 funcionários

Fundada em 2014

💼 Consultoria

🏥 Saúde

🏨 Hospitalidade

Consulting • Healthcare • Hospitality

A YONDR é uma empresa dedicada à criação de espaços sem a presença de celulares ao redor do mundo, permitindo que a conexão genuína, o foco e a criatividade floresçam sem a distração da tecnologia. Eles colaboram com educadores, artistas, organizações e indivíduos, proporcionando soluções como o Yondr Pouch e o Yondr Home Tray, que são usados em diversos ambientes, incluindo escolas, shows, eventos de comédia e locais de trabalho. A YONDR tem como objetivo promover ambientes onde as pessoas possam estar mais presentes, produtivas e intencionais com o uso de seus dispositivos.

Descrição

• Own Yondr's full digital acquisition stack across paid media, SEO, CRO, email/marketing automation, and web performance • Turn demand-generation activity into qualified pipeline and revenue across Education, Artist Relations, and Commercial • Run campaigns end to end, including channel execution, marketing automation ownership, and revenue reporting • Build and manage Salesforce Marketing Cloud Journey Builder programs • Write SQL and use Automation Studio for list segmentation and data extensions • Use AMPscript for dynamic, personalized content across email and web touchpoints • Maintain SFMC and Salesforce Sales Cloud integration and support pipeline attribution • Build and maintain lead scoring models and MQL-to-SQL handoff logic • Use Einstein features and Contact Builder where useful across Yondr's three business units • Build and optimize website conversion paths from landing pages through demo requests • Lead or heavily contribute to website performance initiatives and measure conversion lift and site speed • Own and manage paid acquisition budgets across Google Ads and LinkedIn Ads • Test audiences, creative, and targeting to reduce cost per lead and improve lead quality • Own organic search performance, including technical SEO and AI-first search strategy • Set channel mix and budget allocation based on pipeline performance • Report campaign performance using GA4 and Adobe Analytics, connecting campaigns to pipeline-influenced revenue • Partner with Education, Commercial, and Entertainment stakeholders to align campaigns with territory priorities and buying cycles • Use AI tools for content generation, workflow automation, and campaign optimization • Report to the SVP of Marketing

🎯 Requisitos

• 5+ years of B2B demand generation or growth marketing experience, ideally in SaaS or enterprise • Proven, quantifiable pipeline and revenue impact from past campaigns • Full-stack ownership across paid acquisition, SEO, CRO, email automation, and web • Hands-on, independent Salesforce Marketing Cloud experience • Journey Builder program development and management • SQL and Automation Studio for segmentation and data extensions • AMPscript for dynamic content and personalization • SFMC–Salesforce CRM integration and pipeline attribution • Lead scoring models and MQL-to-SQL handoff logic • Experience leading or heavily contributing to a website migration or major CRO initiative with clear before-and-after performance data • Fluency with Google Ads, LinkedIn Ads, and Adobe Analytics or GA4 • Daily, genuine use of AI tools for content generation, workflow automation, and campaign optimization • Experience with Einstein features or Contact Builder is preferred • Experience marketing to more than one distinct buyer type is preferred • Experience in a lean, founder-led, or rapidly evolving marketing organization is preferred • Familiarity with AI-first search (GEO, AEO, AI Overviews) is preferred • Must be able to work in the United States; Yondr is unable to offer visa sponsorship

🏖️ Benefícios

• 100% paid medical coverage plan option for employees and access to 15+ plan types, including PPO, HMO and HDHP • Dental and vision and ancillary benefits such as short-term disability, long-term disability and life insurance • Generous PTO for rest and recharge throughout the year • 12 weeks of paid parental leave • 1 week paid holiday break at the end of December, for a company-wide closure • 11 additional nationally recognized holidays • 401(k) offering • Tech tool preference, including choice of PC or Mac • Hybrid employees receive catered lunch twice a week

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