Performance Marketing Copywriter – Direct Mail, Digital

🕒 Setembro 11

🏖️ New Jersey – Remoto

🏖️ New Jersey – Remote

💵 $53.000 - $70.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 5%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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EXL

SiteLinkedInTodas as Vagas

10.000+ funcionários

🏥 Saúde

🛡️ Seguros

📦 Logística

💰 $2.000.000 Venture Round em 2015-01

Healthcare • Insurance • Logistics

Escolher um parceiro digital vai além das capacidades — trata-se de colaboração e caráter.

Descrição

• Write persuasive direct response copy for direct mail campaigns, including letters, postcards, self-mailers, statement inserts, acquisition kits, and customer communications • Develop digital content for email campaigns, landing pages, websites, display advertising, paid social, online video, and customer lifecycle communications • Translate creative briefs, audience insights, business objectives, and compliance requirements into customer-facing messaging • Create messaging frameworks, campaign concepts, headlines, offers, calls-to-action, and content variations • Ensure message consistency across customer touchpoints and channels • Partner with Creative Directors, Designers, Strategists, Analytics teams, Account teams, and Production specialists • Participate in campaign planning, brainstorming, and concept development • Use audience insights, testing results, and campaign performance data to refine messaging • Present creative concepts and messaging recommendations to stakeholders and clients • Apply direct response principles to maximize response rates, conversions, engagement, and customer value • Develop variants for A/B testing, personalization, segmentation, and campaign optimization • Analyze creative performance data and customer behavior insights • Interpret campaign test results and distinguish creative, messaging, offer, format, and audience variables • Support integrated customer journeys spanning direct mail, email, web, and digital channels • Use AI-powered platforms for research, ideation, copy development, refinement, personalization, and optimization • Develop prompts and workflows while maintaining strategic judgment and human oversight • Evaluate emerging AI technologies and improve creative development processes • Ensure AI-assisted content meets legal, compliance, privacy, and intellectual property requirements • Develop content within regulatory requirements for financial services, banking, lending, insurance, and other regulated industries • Ensure disclosures, legal language, offers, and customer communications are accurate and compliant • Collaborate with compliance, legal, and client stakeholders throughout review processes • Manage content versions, disclosures, legal feedback, and regulated-industry revision cycles • Stay current on industry trends, customer behavior, regulatory updates, and competitive marketing practices

🎯 Requisitos

• Bachelor's degree in Marketing, Communications, Journalism, English, Advertising, or related field • 3 to 5 years of professional copywriting experience with demonstrated ownership of direct response campaigns • Strong direct response copywriting experience across direct mail and digital marketing channels • Strong portfolio showcasing complete direct response campaigns, including letters, offers, calls to action, and test variations • Exceptional writing, editing, proofreading, and storytelling skills • Strong understanding of customer acquisition, retention, and lifecycle marketing • Experience collaborating within cross-functional creative and marketing teams • Demonstrated proficiency utilizing AI-powered tools to improve content development speed, creative quality, workflow efficiency, and campaign results • Ability to manage multiple projects while meeting deadlines in a fast-paced environment • Preferred: experience supporting insurance, banking, lending, fintech, wealth management, healthcare, or other regulated industries • Preferred: experience writing for direct response marketing programs • Preferred: experience developing email marketing, website, landing page, paid media, and direct mail content • Preferred: proficiency with Microsoft Copilot, ChatGPT, Adobe Firefly, Gemini, or similar tools • Preferred: experience applying AI to content testing, personalization, optimization, and campaign development • Preferred: understanding of AI governance, prompt engineering, intellectual property considerations, and responsible AI practices • Preferred: familiarity with customer journey mapping and performance marketing methodologies

🏖️ Benefícios

• Bonus • Benefits package; details provided at https://www.exlservice.com/us-careers-and-benefits • Potential compensation above the posted range for higher-cost zones such as California, New York, and New Jersey