Senior Channel Specialist – Paid Search

🕒 Setembro 10

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $80.000 - $90.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of ISC (Integrated Specialty Coverages, LLC)

ISC (Integrated Specialty Coverages, LLC)

201 - 500 funcionários

🏗️ Construção

🏨 Hospitalidade

📦 Logística

Construction • Hospitality • Logistics

A ISC (Integrated Specialty Coverages, LLC) é uma empresa dinâmica especializada em fornecer uma ampla gama de programas de seguro adaptados para diversas indústrias. Suas ofertas incluem seguro de responsabilidade civil geral, responsabilidade civil excedente e seguro de responsabilidade profissional para setores como construção, hospitalidade, marítimo, transporte rodoviário, entretenimento e mais. A ISC é conhecida por seu uso inovador de subscrição por IA para aumentar a velocidade e a eficiência da distribuição de seguros, oferecendo taxas competitivas e cobertura abrangente por meio de uma plataforma totalmente digital. A empresa foi reconhecida por sua excelência e premiada por suas conquistas no setor de seguros.

Descrição

• Execute day-to-day paid search campaign management across Google Ads and Microsoft Ads for all active ISC retail brands • Build campaigns, traffic ad copy, adjust bids, maintain keywords, manage negative keywords, and monitor quality scores • Monitor daily campaign performance and flag anomalies in conversion rates, impression/click share trends, CPL, and partner attribution • Escalate data integrity issues to Marketing Analytics/Operations leadership • Coordinate ad copy and landing page testing and report findings and insights • Reconcile monthly affiliate vendor billing across active partners • Maintain accurate budget tracking and surface material pacing variances to the Channel Manager and Finance • Ensure UTM parameter governance, pixel tagging accuracy, and affiliate tracking integrity • Identify and help resolve attribution discrepancies • Support weekly performance summaries, monthly channel reports, and competitive intelligence research across paid search and affiliate

🎯 Requisitos

• 2–4 years of hands-on performance marketing experience, with direct execution experience in paid search (Google Ads + Bing required) • Practical experience managing paid search campaigns, including keyword builds, ad copy trafficking, match type management, and bid adjustments • Familiarity with value-based bidding strategies (target ROAS, target CPA) preferred • Strong attention to detail and organizational skills; ability to manage high task volume across multiple brands while maintaining execution accuracy and SLA adherence • Proficient in Google Ads UI, SA360 Microsoft Ads UI, and Google Analytics 4 or comparable analytics tools • Experience with Looker or similar BI dashboards preferred • Solid understanding of UTM parameters, conversion tracking concepts, and pixel-based attribution • Comfortable identifying and escalating tracking discrepancies • Collaborative team player who communicates proactively, takes direction well, and brings initiative in surfacing performance issues • Must be legally authorized to work in the United States

🏖️ Benefícios

• Bonus pay • Employee Ownership Program • Professional development opportunities • Owner Referral Program • Work from home reimbursement for remote/hybrid roles • Canary emergency financial assistance program • Comprehensive medical, dental, vision insurance • Life/AD&D Insurance • Confidential Employee Assistance Program • Health Savings Account with company contribution • Short-term disability • Voluntary supplemental accident, critical illness, and hospital insurance • Employee discounts • 401(k) Plan with company match contribution • Addition Wealth Financial Wellness Program • Various Time Off Programs • 11 company paid holidays

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