Associate Director, Paid Media

Vaga não está no LinkedIn

🕒 Setembro 11

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $130.000 - $150.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 20%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Princeton10, LLP

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2017

🏥 Saúde

💼 Consultoria

📣 Marketing

Healthcare • Consulting • Marketing

A Sustainable Princeton é uma organização comunitária dedicada a promover a sustentabilidade ambiental na área de Princeton. Através de várias iniciativas e programas, envolve residentes e empresas locais em esforços para reduzir o desperdício, conservar energia e melhorar os ecossistemas gerais dentro da comunidade.

Descrição

• Develop integrated media strategies, channel plans, budgets, forecasts, and learning agendas • Develop plans across programmatic, endemic, EHR, point-of-care, paid social, paid search, video, audio, and emerging channels • Build strategies reaching healthcare professionals, patients, caregivers, office staff, access stakeholders, and the broader care team • Create recommendations explaining proposed strategies, their importance, and investment alignment with client objectives • Partner with Client Services, strategy, creative, technology, and analytics teams • Plan, build, launch, buy, optimize, and troubleshoot campaigns across DSPs and paid media platforms • Manage budgets, pacing, audience quality, frequency, inventory, creative performance, conversions, and other indicators • Lead optimization decisions across audiences, channels, partners, bids, budgets, placements, and creative • Establish quality-control standards for campaign setup, tracking, launch, optimization, reporting, and billing • Ensure compliance with platform, privacy, client, and regulated healthcare advertising requirements • Translate results into recommendations and apply findings to future media decisions • Advise clients and present strategies, investment recommendations, performance findings, and opportunities • Identify opportunities to expand media engagements within existing client relationships • Contribute media strategy to pitches, proposals, scopes, and capabilities presentations • Evolve P10’s DSP and broader healthcare media capabilities • Evaluate media partners, design pilots, and develop repeatable offerings • Build scalable processes, tools, benchmarks, partner scorecards, and ways of working • Mentor and provide strategic and technical guidance to team members

🎯 Requisitos

• Healthcare, pharmaceutical, biotechnology, or medical technology agency experience • Recent experience building, launching, optimizing, and troubleshooting campaigns within DSPs and other paid media platforms • Strong understanding of programmatic media, audience activation, inventory, bidding, optimization, brand safety, and frequency management • Experience developing integrated media plans, budgets, forecasts, and client recommendations • Working knowledge of paid social, paid search, video, audio, and other digital channels • Ability to move comfortably between strategic client conversations and detailed platform execution • Experience managing budgets, building client relationships, and contributing to business growth • Strong communication, presentation, organization, and problem-solving skills

🏖️ Benefícios

• Base salary • Discretionary bonus • Benefits • Fully remote work arrangement • Travel required up to 5%