Senior Manager, Global Brand, Out of Home

🕒 5 dias atrás

🏄 California, Colorado – Remoto

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💵 $125.000 - $135.000 / ano

⏰ Tempo Integral

🟠 Sênior

👔 Gerente

👻 Score fantasma 0%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Crocs, Inc.

Crocs, Inc.

5001 - 10000 funcionários

Fundada em 2002

🍽️ Alimentos e Bebidas

🏥 Saúde

🏨 Hospitalidade

Food & Beverage • Healthcare • Hospitality

A Crocs, Inc. é uma renomada empresa americana de calçados, mais conhecida por seus icônicos tamancos de espuma. A empresa oferece uma ampla gama de calçados casuais para homens, mulheres e crianças, incluindo sandálias, chinelos e botas. A Crocs também oferece uma variedade de decorações temáticas chamadas Jibbitz, que permitem aos clientes personalizar seus calçados. A marca prioriza conforto e praticidade em seus designs, tornando-se popular entre diversos grupos etários. Com ampla disponibilidade, a Crocs continua a inovar em calçados tanto para o dia a dia quanto para ambientes especializados, como enfermagem e hospitalidade.

Descrição

• Lead development and execution of global brand OOH plans across North America for key Crocs product stories • Ensure OOH brand media campaigns and content support seasonal integrated marketing plans • Collaborate with the Brand Media team to align OOH with the overarching global brand media strategy • Develop creative campaign ideation in partnership with the production team • Partner with internal teams to transition strategy and planning into execution and reporting • Maintain frequent communication to facilitate strategic alignment and collaborative partnerships • Build and maintain vendor relationships to identify innovation opportunities • Communicate with International Markets about local trends and optimal OOH approaches • Drive brand consideration, awareness, and new customers to Crocs

🎯 Requisitos

• Bachelor’s degree or equivalent experience • At least 8+ years of extensive experience and proficiency in OOH media • Strong foundation in brand • Significant experience strategically planning and managing paid media across differing marketing-funnel objectives • Experience planning and buying across traditional, digital, and experiential OOH media • Track record of building OOH plans that drive awareness and consideration • Strong negotiation skills across partners, markets, and formats • Established relationships with major OOH media and print vendors • Advanced analytical skills and ability to translate complex data, trends, and insights into actionable strategy • Experience working within a matrixed organization and driving alignment across departments • Excellent project management oversight abilities • Previous retail/footwear experience preferred but not required

🏖️ Benefícios

• Company incentive program eligibility • Medical, dental, and vision coverage • Life and AD&D coverage • Short- and long-term disability coverage • Paid time off • Employee assistance program • 401(k) program with company match • Additional voluntary benefits • Flexible schedule aligned to the fully remote Explorer persona

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