Director – Market Development

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🕒 Junho 30

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Cryoport Systems

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

🏥 Saúde

💼 Consultoria

🏭 Manufatura

Healthcare • Consulting • Manufacturing

A Cryoport Systems é uma parceira estratégica em soluções de gerenciamento de cadeia de suprimentos controlada por temperatura para as ciências da vida. A empresa oferece uma gama abrangente de serviços para proteger e gerenciar commodities de alto valor em toda a cadeia de suprimentos, especializando-se em terapias avançadas, como terapias celulares e gênicas, biológicos, medicina reprodutiva e saúde animal. A Cryoport Systems oferece serviços logísticos robustos que incluem criopreservação, biostorage, consultoria e embalagens personalizadas, garantindo conformidade regulatória e padrões de qualidade. Com seu alcance global, a empresa apoia ensaios clínicos e distribuição comercial de materiais críticos, aproveitando sistemas de envio patenteados e tecnologia de ponta para garantir o transporte seguro e eficaz de materiais sensíveis.

Descrição

• Lead the development and execution of integrated inbound, outbound, and account-based marketing programs for the company’s specific target segments within the Biopharmaceutical, Animal Health, and Reproductive Medicine markets. • Partner closely with commercial leadership to define go-to-market strategies, engagement frameworks, and content aligned to business priorities, lead generation and revenue growth. • Own and optimize go-to-market demand generation strategies to drive pipeline, qualified leads, new client acquisition, and cross-sell expansion. • Oversee the full omnichannel demand generation funnel, including MQL/SQL conversion, nurturing programs, and website lead capture. • Drive performance and continuous optimization across all inbound and outbound demand generation channels. • Provide strategic oversight of digital marketing initiatives, including email, SEO/SEM, paid media, digital advertising, Google Ads, and social media to drive measurable performance outcomes. • Enhance the effectiveness and governance of marketing automation within Salesforce Pardot to improve lead quality, segmentation, nurturing and database integrity. • Accelerate pipeline generation and opportunity creation to meet or exceed company growth targets across all business segments. • Develop and execute integrated paid and organic programs to expand the marketing database and strengthen pipeline, including PPC, content marketing, social media, and webinar strategies. • Define and optimize channel mix across email, digital advertising, SEO, webinars, and social platforms to maximize performance and ROI. • Establish performance benchmarks and lead a test-and-learn culture to continuously improve campaign effectiveness. • Build and enhance demand generation operational processes, reporting frameworks, and attribution models to measure program effectiveness and marketing ROI. • Lead, mentor, and develop market development and demand generation team members, providing direction, accountability, and performance management. • Deliver data-driven insights and executive-level dashboard reporting on pipeline, campaign performance, and revenue impact. • Own market development and demand generation budget planning and optimization, ensuring efficient allocation of spend to achieve maximum return.

🎯 Requisitos

• Bachelor’s degree in Marketing, Communications, Business, or related field • 15+ years of experience in digital marketing and demand generation, preferable in the Biopharmaceutical industry • Expertise in performance marketing, including SEO, PPC, paid media, social, email, segmentation, and lead nurturing • Strong experience with CRM and marketing automation platforms, including Salesforce/Pardot • Proficiency in Office 365 tools, including Word, Excel, PowerPoint, SharePoint, and Teams

🏖️ Benefícios

• Health insurance • Professional development opportunities • Flexible work arrangements