Integrated Marketing Manager, Culinary

🕒 Junho 24

🌐 Estados Unidos, Canadá – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇨🇦 Canadá – Remoto

🌵 Arizona, Florida, +15 estados a mais – Remoto

🌵 Arizona – Remote 🐊 Florida – Remote ⚜️ Louisiana – Remote 🎰 Nevada – Remote 🌲 North Carolina – Remote 🌪️ Oklahoma – Remote 🚗 Michigan – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ⛰️ West Virginia – Remote 🧀 Wisconsin – Remote 🦬 Wyoming – Remote

💵 $110.000 - $115.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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CSC Generation

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

🛒 Varejo

🛍️ Comércio Eletrônico

🤖 Inteligência Artificial

💰 Venture Round em 2019-01

Retail • eCommerce • Artificial Intelligence

A CSC Generation é uma plataforma de tecnologia de varejo que incrementa o crescimento da receita e a gestão de margem através de automação e inteligência artificial. A empresa gerencia um portfólio diversificado de 325. 000 produtos online e recebe mais de 10 milhões de visualizações mensais em suas marcas. A CSC Generation se especializa em varejo, comércio eletrônico e atacado, com um compromisso de expandir adquirindo marcas bem-sucedidas. Fundada em 2016 por Justin Yoshimura, a CSC Generation adquiriu várias marcas conhecidas, incluindo One Kings Lane e Sur La Table, e continua a buscar novas marcas para integrar à sua rede. A empresa oferece amplas oportunidades de carreira e foca em criar um ambiente de trabalho inspirador e desafiador.

Descrição

• Develop integrated marketing strategies for culinary programs, cooking classes, and culinary-led experiences aligned with enterprise and GTM priorities. • Translate customer behavior, class performance data, and culinary trends into focused strategies that drive trial, repeat attendance, and class-to-hardgoods cross-sell. • Serve as Sur La Table's internal culinary authority — track food trends, ingredient moments, chef culture, and culinary media to inform integrated marketing strategy across all categories. • Identify relevant culinary trends (seasonal ingredients, cooking techniques, food movements, dining culture) and translate them into marketing opportunities: content angles, product storytelling, social hooks, partnerships, and campaign themes. • Develop and own integrated briefs for Culinary initiatives — including class launches, seasonal programs, chef and creator partnerships, and culinary-led brand moments — translating program insights and trend intelligence into clear, actionable direction for creative and channel teams. • Partner cross-functionally with Creative, Social, PR, Site & Digital, Email & SMS, Store Ops, Culinary Operations, and Culinary Programming to align messaging, timing, and execution across touchpoints. • Support quarterly and seasonal GTM planning with a Culinary lens, prioritizing initiatives based on customer impact, brand equity, and commercial opportunity. • Track performance of Culinary marketing initiatives in partnership with Marketing Ops and Analytics, using insights to optimize future planning, messaging strategy, and class experience design.

🎯 Requisitos

• 5–8 years of experience in integrated marketing, brand marketing, or go-to-market roles within a consumer, food, culinary, hospitality, or omnichannel organization. • Genuine culinary fluency required — a deep personal and professional understanding of food, cooking, culinary culture, and the food media landscape. This is not a role where culinary interest can be learned on the job. • Demonstrated experience developing customer-led, insight-driven marketing strategies that connect brand storytelling to commercial outcomes. • Proven ability to track and translate food and culinary trends into actionable marketing strategy across content, partnerships, product storytelling, and campaign themes. • Strong experience translating complex program or category needs into clear integrated briefs that guide creative and channel execution. • Proven ability to partner cross-functionally with Culinary, Store Operations, Merchandising, Creative, and Channel teams in a matrixed environment. • Solid understanding of omnichannel marketing — digital, social, email, in-store — and how channels work together to drive customer engagement. • Experience supporting seasonal or quarterly GTM planning and prioritization processes. • Strong strategic thinking, communication, and storytelling skills with the ability to align diverse stakeholders around a shared point of view. • Analytical, AI-first mindset with experience using performance insights to inform optimization and future planning.

🏖️ Benefícios

• Paid time off policies • 401(k) match • Medical/dental/vision and a variety of supplemental policies • Employee discounts across our portfolio of brands