Senior Campaign Design Analyst

🕒 Junho 9

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TruStage

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em CUNA Mutual Group, which was founded in 1935

💸 Finanças

💳 Fintech

Insurance • Finance • Fintech

A TruStage é uma empresa que oferece soluções de seguros, investimentos e tecnologia projetadas para ajudar indivíduos e empresas a tomarem decisões financeiras informadas e confiantes. A empresa oferece uma ampla gama de produtos de seguro, incluindo seguros de vida, automóvel, residência e propriedade, bem como seguros especializados para empresas. A TruStage também fornece soluções de investimento como anuidades e gestão de patrimônio, juntamente com soluções tecnológicas voltadas para conformidade e habilitação de e-commerce. Reconhecida por ajudar os clientes a gerenciar riscos e construir segurança financeira, a TruStage tem atendido clientes desde 1935 e continua a se destacar como um provedor altamente avaliado na indústria de seguros.

Descrição

• Serves as an expert executing marketing campaigns leveraging relational databases and technologies • Responsible for recommending and designing campaigns that maximize system performance while fully utilizing system functionality • Understands the underlying data and all steps within a selection process to ensure accurate execution against business requirements • Independently performs all audience selection work assigned by Campaign Design Lead or Manager to a high degree of accuracy while maintaining delivery targets • Researches and resolves business and/or data questions in selection process design and results • Responds to and solves complex issues and incidents efficiently • Conducts peer reviews and provides feedback (QA) on work executed by other Campaign Designers in pre-production and production environments • Executes User Acceptance Testing (UAT) on IT enablement and lifecycle management work as needed • May lead, plan and coordinate initiatives cross-functionally to ensure campaign results and timelines are met • Uses knowledge and expertise to identify opportunities for process improvements and influence decisions that may impact cross functional areas • Develops training and process documentation, keeping up-to-date on a routine basis • Mentors and trains Jr and new team members as needed • Completes all assigned training and obtains required system certifications within time required.

🎯 Requisitos

• Bachelor's degree in marketing, business, computer science, or related field, or equivalent combination of education and/or related analytical work experience • 7+ years experience in the direct response industry with an emphasis on data analysis and campaign (audience) development across direct mail, email and digital audiences • Proven experience working with relational databases and demonstrated strong analytical skills • Expertise in the following applications: MS-SQL, Campaign Management, Salesforce Data Cloud, and Microsoft Excel • Unica Campaign Designer or Salesforce Data Cloud Consultant Certified (must begin certification within 12 months of hire) • Knowledge of Adobe Workfront preferred • Excellent written and verbal interpersonal skills and ability to work in a project-oriented, diverse team environment • Demonstrated ability to manage multiple tasks simultaneously and prioritize appropriately to meet deadlines • Ability to work effectively and independently in a time sensitive environment • Ability to analyze multiple sources of information to define problems and recommend solutions • Ability to think creatively to achieve desired results.

🏖️ Benefícios

• medical • dental • vision • employee assistance program • life insurance • disability plans • parental leave • paid time off • 401k • tuition reimbursement • annual incentive (bonus) plan