Demand Generation Manager

🕒 Maio 23

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Curana Health

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

🤝 B2B

⚕️ Seguro de Saúde

B2B • Healthcare Insurance

A Curana Health é uma provedora de serviços de saúde focada em cuidados primários para idosos e serviços clínicos no local em comunidades de enfermagem especializada e moradias para idosos. A empresa faz parcerias com operadores, pagadores e planos Medicare Advantage para implementar modelos de cuidado baseado em valor, oferecendo equipes de cuidados lideradas por médicos, serviços de diretores médicos, coordenação de cuidados (incluindo RPM e APCM), saúde comportamental e cuidados paliativos. A Curana enfatiza a redução de readmissões hospitalares, quedas e polifarmácia, ao mesmo tempo em que melhora a satisfação dos residentes por meio de um cuidado integrado, baseado na comunidade, apoiado por tecnologia e parcerias com pagadores.

Descrição

• Own paid digital campaigns across LinkedIn, programmatic channels, and industry publications • Build and run targeted campaigns focused on high-value accounts (ABM) • Set up and manage systems to track and report on paid marketing performance • Manage relationships with marketing and advertising partners to ensure campaigns run effectively • Build and grow a social influencer program, including healthcare providers and caregiver content creators • Track and report on key demand generation metrics (leads, engagement, pipeline impact) on a regular basis • Coordinate speaker submissions and participation for industry conferences • Partner with Business Development to ensure leads are routed, scored, and followed up effectively • Create clear monthly and quarterly reports for marketing and executive leadership

🎯 Requisitos

• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience) • 5–8 years of experience in demand generation, growth marketing, or B2B marketing within healthcare or another relevant regulated industry is required • Hands-on experience running paid digital campaigns (LinkedIn, programmatic, paid search) • Experience executing targeted marketing campaigns for specific accounts or customer segments • Experience building or scaling content programs, including SEO (bonus if familiar with AI-driven or evolving search strategies) • Comfortable using AI tools for content, research, and insights, while knowing when human judgment is needed • Experience managing marketing or media partnerships with a focus on measurable results • Highly organized and able to manage multiple projects at once • Self-starter who thrives in an autonomous environment • Ability to travel occasionally (up to 15%) for partnership activations and team meetings

🏖️ Benefícios

• Health insurance • Paid time off