Global Marketing Manager – Clinical, Forensics

Vaga não está no LinkedIn

🔥 10 horas atrás

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Danaher Corporation

Danaher Corporation

10.000+ funcionários

🏥 Saúde

💼 Consultoria

📦 Logística

Healthcare • Consulting • Logistics

A Danaher Corporation é uma empresa líder global em ciências da vida e diagnósticos, inovadora no desenvolvimento e fornecimento de instrumentos, tecnologias, software e serviços para acelerar a pesquisa científica, o desenvolvimento em biotecnologia e os diagnósticos clínicos. A empresa opera através de negócios focados em ferramentas de biotecnologia, plataformas de diagnósticos e produtos de ciências da vida, aproveitando o Sistema de Negócios Danaher e uma estratégia de aquisições para expandir tecnologias e apoiar clientes de universidades, empresas farmacêuticas e biotecnológicas, e laboratórios clínicos.

Descrição

• Own the global marketing strategy for SCIEX’s Clinical & Forensics Market Vertical • Define positioning, messaging frameworks, go-to-market priorities, target personas and customer segments • Lead marketing and sales demand-generation strategy, campaign themes, target audiences and creative direction • Work with Marketing Operations and regional teams to improve marketing-qualified leads, sales-qualified leads, pipeline contribution and campaign effectiveness • Develop differentiated value propositions and messaging using market insight, customer feedback, competitive intelligence and campaign performance • Lead launch messaging and marketing readiness through the Launch Excellence process • Develop presentations, Seismic content, campaign assets, customer-facing materials, evidence and training content • Translate market priorities into integrated global marketing plans • Partner with market, applications, product management, regional marketing and commercial teams • Apply Danaher Business System tools to manage performance and improve marketing effectiveness

🎯 Requisitos

• Bachelor’s degree in life sciences, marketing, business or a related field • Experience in global marketing, product marketing or commercial roles within life sciences, diagnostics or analytical instrumentation • Ability to develop clear marketing strategies, customer messaging and go-to-market plans • Strong understanding of customer segments, buying needs and competitive positioning • Experience creating demand-generation campaigns and measuring their impact • Experience supporting product launches • Experience developing effective sales-enablement materials • Ability to turn complex scientific and market information into clear customer-focused content • Strong project-management, communication and cross-functional collaboration skills • Ability to work effectively in a global, matrixed organisation • Willingness to travel for customer, commercial and business activities • Ability to travel domestically and internationally, including occasional overnight stays • Ability to work in a standard office or remote environment and use a computer and other office equipment for extended periods

🏖️ Benefícios

• Health care program • Paid time off • Comprehensive, competitive benefit programs

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