Senior Segment Marketing Manager – Biopharma

Vaga não está no LinkedIn

🔥 8 horas atrás

🤠 Texas – Remoto

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💵 $130.000 - $160.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Danaher Corporation

Danaher Corporation

10.000+ funcionários

🏥 Saúde

💼 Consultoria

📦 Logística

Healthcare • Consulting • Logistics

A Danaher Corporation é uma empresa líder global em ciências da vida e diagnósticos, inovadora no desenvolvimento e fornecimento de instrumentos, tecnologias, software e serviços para acelerar a pesquisa científica, o desenvolvimento em biotecnologia e os diagnósticos clínicos. A empresa opera através de negócios focados em ferramentas de biotecnologia, plataformas de diagnósticos e produtos de ciências da vida, aproveitando o Sistema de Negócios Danaher e uma estratégia de aquisições para expandir tecnologias e apoiar clientes de universidades, empresas farmacêuticas e biotecnológicas, e laboratórios clínicos.

Descrição

• Own global Biopharma segment go-to-market strategy • Define priority customer groups, workflows, applications, market opportunities, value propositions, and routes to growth • Translate customer, market, competitive, regulatory, and funding insights into strategic choices, business cases, and commercial priorities • Identify unmet needs and portfolio or solution gaps informing commercialization, innovation, partnership, and investment decisions • Develop a differentiated Biopharma segment narrative and build the Beckman Coulter Life Sciences brand • Build awareness, relevance, consideration, and preference across priority Biopharma audiences through brand and thought-leadership programs • Partner with Digital and Commercial Marketing on customer-centric campaigns and demand-generation initiatives • Develop and activate global networks of key opinion leaders, scientific experts, industry partners, and customer champions • Create advisory activities, scientific collaborations, and external engagement plans • Own the Biopharma content and asset roadmap • Develop customer-facing content, workflow narratives, proof points, application stories, campaigns, playbooks, and competitive tools • Equip sales teams with segment knowledge, discovery questions, value messaging, training, and tools • Lead global, cross-functional commercialization programs from opportunity definition through activation, adoption, and scale-up • Align global and regional stakeholders around priorities, roles, execution plans, and performance expectations • Track awareness, engagement, FFR, qualified funnel, sales adoption, pipeline progression, win rate, and revenue contribution • Use performance results to improve programs and investment decisions

🎯 Requisitos

• Master's degree in Life Sciences, Biotechnology, Bioprocessing, Marketing, Business, or a related scientific discipline • 8+ years of experience in strategic marketing, segment marketing, product marketing, market development, commercial strategy, or related life sciences commercial roles • Demonstrated experience in the Biopharma market, including customer workflows, applications, buying processes, and commercialization within bioprocessing, biologics, cell and gene therapy, analytical instrumentation, or related markets • Experience developing and executing customer insight programs, including Voice of Customer research, customer interviews, advisory boards, market research, and win/loss analysis • Demonstrated success developing and commercializing go-to-market strategies, value propositions, content strategies, sales enablement programs, and growth initiatives in a global B2B environment • Ability to travel up to 35% globally • Additional language proficiency beyond English is a plus

🏖️ Benefícios

• Bonus/incentive pay • Paid time off • Medical insurance • Dental insurance • Vision insurance • 401(k) • Flexible, remote work arrangement • Work from home

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