Product Marketing Lead – Engineering Simulation

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Datacor, Inc.

SiteLinkedInTodas as Vagas

201 - 500 funcionários

🍽️ Alimentos e Bebidas

🏭 Manufatura

☁️ SaaS

Food & Beverage • Manufacturing • SaaS

A Datacor, Inc. é uma fornecedora líder de software avançado para manufatura de processos, oferecendo soluções integradas de ERP e CRM para maximizar a produtividade e o crescimento dos negócios. Suas soluções de software atendem as indústrias química, de alimentos e bebidas, cuidados pessoais, industrial, revestimentos e adesivos, e nutrição para ração animal e alimentos para animais de estimação. A Datacor fornece tecnologia configurável e específica para cada setor, aprimorando a visibilidade e o controle operacional, ajudando empresas a gerenciar precificação complexa, fórmulas e especificações, ao mesmo tempo em que cumpre com regulamentos governamentais. Com forte reputação como especialistas do setor, a Datacor é reconhecida por seu suporte robusto durante a implementação do software e colaboração contínua com o cliente, destacando-se particularmente em software de distribuição química.

Descrição

• Develop differentiated product positioning, messaging, and value propositions for engineering simulation solutions • Communicate how Datacor software enhances mechanical and chemical engineering process design and analysis • Create technical and commercial content, including product briefs, blog posts, technical papers, case studies, and competitive battlecards • Lead go-to-market planning for new product launches and major releases with product management, sales, demand generation, and services teams • Write, design, and execute customer email campaigns to promote product adoption and company information • Partner with events and demand generation teams on webinars, conferences, trade shows, and email marketing campaigns • Work with global channel partners and provide marketing assets to promote and sell Datacor Engineering solutions • Capture technical and customer use cases in commercial content • Conduct competitive and market analysis to identify opportunities, risks, and trends • Gather customer feedback to inform product roadmaps and marketing strategy • Develop buyer personas and map customer journeys • Build and maintain sales enablement materials, including presentations, product collateral, demo videos, and training guides • Develop and deliver presentation decks for customer meetings, conferences, and sales engagements • Present at conferences, symposiums, and industry events to technical audiences

🎯 Requisitos

• Bachelor’s degree in Engineering (Chemical Engineering strongly preferred) • 5+ years of experience in product marketing, technical marketing, or a related role within engineering software, simulation, or process industries • Ability to contribute across strategic and executional work on a small team • Ability to translate technical product capabilities, complex engineering, and product data into clear customer-focused messaging and business value • Strong analytical skills and experience conducting competitive and market analysis • Excellent written, visual, and verbal communication skills • Comfortable presenting complex information to technical and business audiences • Proven ability to manage multiple projects with limited supervision, meet deadlines, and deliver results