Campaign Manager, CRM – Lifecycle

🕒 Julho 15

⛰️ Colorado – Remoto

⛰️ Colorado – Remote

💵 $85.000 - $135.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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DaVita Kidney Care

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1994

🏥 Saúde

⚕️ Seguro de Saúde

💰 Post-IPO Debt em 2021-02

Healthcare • Healthcare Insurance

DaVita Kidney Care é uma empresa líder em saúde que oferece diálise e tratamentos relacionados para pacientes com doença renal. Comprometida em melhorar a qualidade de vida de seus pacientes, a DaVita foca em oferecer cuidado renal integrado e em apoiar sua equipe diversa de profissionais de saúde, incluindo enfermeiros, nutricionistas, assistentes sociais e técnicos de atendimento ao paciente. A empresa valoriza uma cultura forte, o desenvolvimento de carreira e benefícios abrangentes para criar um ambiente de trabalho inclusivo e de apoio para seus colaboradores.

Descrição

• The Digital CRM & Lifecycle team is looking for a Campaign Manager to own lifecycle campaign design from channel strategy through build. • This role serves both patient and business audiences across email, SMS, and IVR. • Define the campaign logic, and carry it far enough into execution that the technical operations team can build it. • Design personalized campaigns and engagement programs across audience types. • Manage day-to-day stakeholder communication, set realistic expectations on timelines and scope at intake, provide regular status updates through build and launch. • Own strategy and design of lifecycle campaigns across email, SMS, and IVR for patient and business audiences. • Produce build-ready campaign specifications for the CRM Technical and Operations team.

🎯 Requisitos

• Bachelor’s degree required. • 5 to 7 years of experience in CRM, lifecycle, or campaign strategy with direct ownership of journey design. • Working fluency in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Email Studio; able to write specifications a technical team can build from without translation. • Hands-on segmentation experience, ideally with a CDP (Salesforce Data Cloud preferred); comfortable defining audience logic, data requirements, and entry criteria. • Strong understanding of email and SMS compliance: consent management, suppression, deliverability, CAN-SPAM, TCPA. • Experience working with technical delivery teams in an agile framework; able to write acceptance criteria, participate in UAT, and manage campaign scope through build. • Experience defining and reporting on campaign success metrics; comfortable with performance data and optimization decisions. • Strong stakeholder management skills: track record of setting and holding expectations with business partners, communicating status proactively, and navigating competing priorities without escalation. • Experience writing BRDs or equivalent requirements documentation for technical delivery teams. • Strong writing skills; able to draft creative briefs and perform light copywriting across email and SMS. • Familiarity with AI tools for content and creative workflows, with sound judgment on where human review is required. • Healthcare experience preferred. • Experience across both consumer and B2B or professional audiences preferred; comfort designing campaigns for healthcare providers or referral channels is a plus.

🏖️ Benefícios

• Comprehensive benefits: Medical, dental, vision, 401(k) match, paid time off, PTO cash out • Support for you and your family: Family resources, EAP counseling sessions, access Headspace ® , backup child and elder care, maternity/paternity leave and more • Professional development programs: DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita’s online training platform StarLearning.