Performance Marketing Lead – HCP Engagement

🕒 Maio 4

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Dermsquared

SiteLinkedInTodas as Vagas

51 - 200 funcionários

🏥 Saúde

⚕️ Seguro de Saúde

📚 Educação

Healthcare • Healthcare Insurance • Education

Dermsquared é uma plataforma líder para profissionais de dermatologia, oferecendo ferramentas de busca impulsionadas por IA, recursos clínicos, educação continuada e oportunidades de conferências para melhorar o cuidado com o paciente. A plataforma inclui funcionalidades como acesso a vídeos de especialistas, podcasts e a capacidade de se inscrever em conferências e cúpulas de dermatologia. Também oferece insights abrangentes e estratégias de gestão para várias condições e tratamentos dermatológicos. Ao aproveitar a tecnologia e o conhecimento especializado, a Dermsquared apoia dermatologistas na elevação da saúde da pele para pacientes de diferentes faixas etárias e condições.

Descrição

• Develop and execute comprehensive marketing plans for each initiative, encompassing audience segmentation, messaging strategy, channel mix, timeline, and budget allocation. • Define performance targets (e.g., traffic, leads, learners, completers, or registrations, depending on the initiative) in partnership with leadership and build campaign roadmaps designed to achieve or exceed those goals. • Conduct competitive and market analysis to identify positioning opportunities and refine promotional strategies. • Analyze past campaign performance data (including pacing curves, conversion rates by channel, lifecycle stage patterns, and audience demographics) to identify trends and inform marketing strategies. • Build predictive performance models for each initiative based on historical benchmarks, providing data-backed inputs into marketing plans including projected performance timelines and channel contribution forecasts. • Establish and maintain pacing benchmarking frameworks that enable comparison across initiatives and performance over time. • Own a yield management approach to campaign performance: understand and map the full set of promotional levers available (pricing or enrollment incentives, discount or promo codes, flash promotions, content or speaker announcements, partner activations, retargeting, extended deadlines, SEO/SEM adjustments) and their historical effectiveness. • Own the strategy and performance across all promotional channels: email marketing, social media, paid digital advertising, website/landing page optimization, and influencer programs. • Serve as the single point of ownership for the initiative's primary performance KPI (e.g., website traffic, completers, registrations).

🎯 Requisitos

• 5+ years of experience in marketing, with a strong emphasis on performance-driven promotion (digital products, educational programs, events/conferences, or similar). • Demonstrated track record of owning a primary performance KPI (e.g., traffic, online program engagement, learners/completers, registrations, or lead generation) and consistently meeting or exceeding targets. • Proven expertise managing successful multi-channel marketing campaigns across email, social, paid media, and web. • Strong analytical skills with experience building reports, interpreting performance data, and translating insights into action. • Demonstrated ability to analyze historical campaign performance data and use findings to build predictive models or forecasts that shape future strategy. • Experience with yield management concepts, including understanding promotional levers, cost-per-acquisition modeling, and budget scenario planning to accelerate performance against targets. • Exceptional organizational skills and meticulous attention to detail in planning, execution, and reporting. • Excellent written and verbal communication skills, including the ability to present status updates and strategic recommendations to leadership. • Experience directing creative and specialist resources to deliver campaign assets on time and on brief.

🏖️ Benefícios

• Fully remote work environment with a flexible time off policy • Dedicated professional development support, including reimbursement for approved learning and development activities. • Comprehensive wellness benefits, including medical, vision, and dental coverage, with a significant portion of premiums subsidized for employees and eligible dependents, as well as access to HSA, FSA, and Dependent Care FSA plans • Employer-paid life insurance, short-term disability, and long-term disability coverage • 401(k) retirement plan with company matching • Cell phone reimbursement for business use • Home office stipend to support a productive remote setup