Retail Media Reporting & Insights Analyst

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🕒 Junho 5

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DICK'S Sporting Goods

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1948

🛒 Varejo

⚽ Esportes

🛍️ Comércio Eletrônico

Retail • Sports • eCommerce

DICK'S Sporting Goods é o maior varejista de artigos esportivos nos Estados Unidos, oferecendo uma ampla gama de equipamentos esportivos, vestuário e calçados. Comprometida com o enriquecimento das comunidades através do esporte, a DICK'S Sporting Goods também faz parcerias com grandes marcas esportivas como UnderArmour, Patagonia e Nike para oferecer produtos de alta qualidade. A empresa é dedicada à inclusão e sustentabilidade, oferecendo recursos e suporte para ajudar atletas e crianças a participarem de esportes. Com sede em Pittsburgh, a DICK'S está na vanguarda do varejo inovador e promove uma cultura centrada nas pessoas. A empresa também administra a Fundação DICK'S Sporting Goods, enfatizando o poder transformador do esporte.

Descrição

• Centralize reporting domains across relevant media network channels • Collaborate with agency partners to access channel level reporting • Integrate performance KPIs and benchmarks from both onsite and offsite channels to deliver a comprehensive campaign-level view • Make strategic recommendations based on performance analysis and consumer insights • Aid in educating brand partners about the health and performance of a given campaign by layering qualitative and quantitative learnings • Translate KPIs and benchmarks into actionable insights to support strategic shifts in media plans mid-flight • Conduct ad-hoc analysis by pulling data from multiple sources including historical performance, trends, and benchmarking • Support the socialization of performance insights across the enterprise and with brand partners • Report on performance of digital marketing tests for leadership and communicate through email/ presentations; disseminate insights internally in aggregate across vendors and campaign-specific reports • Foster Partnerships with Platform and Agency partners • Actively communicate and collaborate with third party marketing ad operations partner to successfully access relevant data • Develop and nurture relationships with agency partners to refine reporting outputs for all relevant channels

🎯 Requisitos

• Bachelor's Degree in Statistics, Math, Finance, Economics • 1-3 years of experience in Digital marketing and/or Media marketing • Experience with Tableau (or related data visualization tool) • Familiarity with / Knowledge of digital marketing KPIs (e.g. CPC, CAC, etc…) • Knowledge of data mining / database structures - SQL knowledge preferred, but not required • Experience with BI tools (e.g. Qlik, Power BI, etc.) preferred - R experience preferred, but not required

🏖️ Benefícios

• generous suite of benefits