Senior Account Strategist, Paid Media

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Directive

SiteLinkedInTodas as Vagas

11 - 50 funcionários

🔒 Cibersegurança

🛍️ Comércio Eletrônico

Cybersecurity • IT • eCommerce

A Directive é a melhor empresa de web design e TI de Oneonta, NY, especializada em implementação e gerenciamento de tecnologia para empresas. Eles oferecem uma ampla gama de serviços, incluindo TI gerenciada, terceirização de TI, cibersegurança, hospedagem em nuvem, desenvolvimento web e serviços de TI para organizações sem fins lucrativos. Com foco em monitoramento proativo de TI, treinamento em cibersegurança e hospedagem gerenciada na nuvem, a Directive se dedica a manter os sistemas funcionando enquanto maximiza a produtividade para pequenas e médias organizações. Seus serviços também incluem reparo de computadores, design de sites e conformidade com leis como o NY SHIELD Act, proporcionando suporte abrangente para as necessidades tecnológicas das empresas.

Descrição

• Oversee and lead a collection of Paid Media accounts • Serve as direct support to client contacts • Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic • Drive referrals via client relationships and professional network • Build strategies for clients each quarter • Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels • Deeply understand client positioning and unique value propositions • Confirm lead routing is accurate within a CRM • Understand the value of Programmatic campaigns • Responsible for personal productivity and utilization • Work directly with Associate Director to ensure internal and client goals are being achieved • Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

🎯 Requisitos

• 3+ years experience working at a performance/digital marketing agency • Experience working specifically with B2B SaaS/tech clients in an agency setting • Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others • Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager • Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization • Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance • Proven and measurable success with mid-market or enterprise accounts • A unique perspective on how to drive value for SaaS • Ability to translate and articulate strategy and tell stories with data • Ability to organize, prioritize and manage multiple projects simultaneously • Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations. • Travel to visit clients approximately once per year, per client or as needed

🏖️ Benefícios

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle • Mental - Access to certified therapists through Spring Health, membership to Headspace • Physical - Gympass • Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave • Financial - Traditional and Roth 401(k) with a 3% company match • Bonus - Annual bonus based on tenure, which scales in total amount over time • Annual Anniversary Trip with peers and executive leadership for fun and entertainment!