Marketing Manager

Vaga não está no LinkedIn

🕒 Julho 28

🌵 Arizona – Remoto

🌵 Arizona – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Dogtopia

SiteLinkedInTodas as Vagas

51 - 200 funcionários

🤝 Sem Fins Lucrativos

Non-profit

Dogtopia é uma das pioneiras em creches para cães e líderes na indústria de serviços para animais de estimação. Com mais de 265 lojas abertas e 350 em desenvolvimento, Dogtopia é o maior fornecedor especializado em creches para cães nos EUA. Somos uma creche completa para cães, oferecendo serviços de hospedagem, treinamento e spa, demonstrando amor pelos cães desde 2002. Sob nova administração desde 2015, Dogtopia é agora a franquia de crescimento mais rápido na indústria de pets, que movimenta US$ 137 bilhões. Os Dogtopians estão comprometidos em perseguir os mais altos padrões de segurança e profissionalismo, enquanto proporcionam o "Melhor Dia de Todos" para seus membros peludos da família.

Descrição

• Lead Dogtopia's end-to-end New Store Opening marketing strategy in partnership with the NSO team. • Develop and execute integrated marketing strategies that drive brand awareness, lead generation, Founding Member sales, Meet & Greet bookings and enrollment. • Define campaign objectives, promotional strategies, media investment recommendations, and performance targets while maximizing marketing effectiveness and ROI. • Translate enterprise marketing initiatives into scalable launch strategies, repeatable playbooks, and best practices. • Recommend and evaluate testing strategies to optimize messaging, offers, creative, audience targeting, channel mix, and customer acquisition performance. • Develop localized marketing strategies using customer insights, competitive intelligence, market trends, and local search demand. • Oversee marketing budgets recommendations, media investments, and resource allocation to maximize campaign performance and return on investment. • Serve as the strategic marketing partner for franchisees throughout the New Store Opening process, providing leadership, coaching, and ongoing support. • Ensure campaigns, creative assets, digital platforms, customer communications, and promotional materials are accurate, on brand, and delivered on schedule.

🎯 Requisitos

• Bachelor's degree in Marketing, Business, Communications, or a related field. • 5–7+ years of progressive marketing experience leading integrated marketing strategies, customer acquisition initiatives, and multi-channel campaigns. • Proven success managing complex projects, cross-functional initiatives, agency partnerships, and marketing budgets. • Strong expertise in campaign planning, performance marketing, analytics, and optimization. • Exceptional project management, communication, organizational, and presentation skills with the ability to build relationships and influence stakeholders across all levels. • Experience in franchise, multi-unit retail, hospitality, service, or consumer brands. • Experience leading New Store Openings, localized marketing programs, or market expansion initiatives. • Working knowledge of CRM platforms, marketing automation, paid media, local SEO, Google Business Profile, website management, and digital analytics.

🏖️ Benefícios

• Competitive salary and performance-based incentives. • Health, dental, and vision insurance. • 401(k) retirement plan. • Opportunities for professional development and career advancement. • 10 paid holidays. • 2 weeks paid vacation. • $1,000 annual health and wellness cash benefits for gym membership or healthcare.