Senior Associate, Consumer Retention Marketing

🕒 Setembro 30

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $83.000 - $122.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

🗣️🇺🇸🇬🇧 Inglês obrigatório

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DoorDash

10.000+ funcionários

🍽️ Alimentos e Bebidas

📦 Logística

🛍️ Comércio Eletrônico

Food & Beverage • Logistics • eCommerce

A DoorDash é um serviço líder de entrega de alimentos que conecta clientes a empresas e restaurantes locais. Ao fomentar as economias locais, a DoorDash facilita o crescimento e sucesso de restaurantes e varejistas, oferecendo um ambiente de trabalho flexível para seus funcionários. A empresa enfatiza a inovação e visa redefinir a experiência do comércio local, ao mesmo tempo que proporciona amplos benefícios e oportunidades para os membros da equipe em diversas áreas de carreira.

Descrição

• Create CRM campaign strategy across the customer lifecycle for automations and ad hoc communications • Build, QA, launch, and optimize retention marketing campaigns across email, push notifications, in-app messaging, and other channels using first-party platforms • Develop campaign strategy briefs based on business needs and audience behavior • Determine channel mix, audience targeting, and touchpoint frequency for each program • Establish working relationships with Creative Studio, Promo Strategy, Product, Analytics, and Strategy teams • Manage CRM reporting dashboards, monitor trends, and make recommendations based on results • Stay current on email, push, and SMS marketing best practices and share learnings with the broader marketing team • Own end-to-end campaign execution from channel strategy and audience planning through QA, launch, optimization, and reporting • Analyze initiative impact on order rate and revenue • Support creative ideation and iteration and consult on various customer-experience workstreams • Collaborate across strategy and operations, brand, product marketing, analytics, and Retention teams • Report to the Manager of Lifecycle on USMP within Consumer Lifecycle Marketing

🎯 Requisitos

• 4+ years experience in CRM or email marketing • Deep familiarity with CRM technology including ESPs/marketing automation platforms • Analytical mindset with strong attention to detail • Strong writing and communication skills • Basic knowledge of SQL, HTML, and data visualization platforms such as Tableau and Periscope • Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics • Extremely organized, dependable, self-motivated, and able to multitask • Bachelor’s degree or equivalent experience

🏖️ Benefícios

• 401(k) plan with employer matching • 16 weeks of paid parental leave • Wellness benefits • Commuter benefits match • Paid time off • Paid sick leave • Medical, dental, and vision benefits • 11 paid holidays • Disability and basic life insurance • Family-forming assistance • Mental health program • Flexible paid time off/vacation for salaried roles • 80 hours of paid sick time per year for salaried roles • Premium healthcare • Wellness expense reimbursement

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